In its Q2 2018 earnings report shared today -- the second since filing for an IPO -- Spotify revealed that it has grown to 83 million paid subscribers globally and 180 million total monthly active users (including the free tier) as of the end of June 2018 (via TechCrunch). This is an increase from 75 million paid subscribers and 170 million total users that Spotify had in Q1 2018.

Spotify is in a heated battle for new subscribers with Apple Music, which has been growing fast over the last few quarters. While Spotify still has more than double Apple Music's global paid subscriber count (Apple Music was last counted to have about 40 million), recent reports have suggested Apple's streaming service could be beating Spotify in terms of paid subscribers in the United States.

spotify logo
Spotify didn't specify U.S. paid subscriber numbers, but it says that 31 percent of its total 180 million monthly active users are located in North America. This places around 56 million paid and free tier Spotify users across regions including the U.S., Canada, and Mexico. Spotify attributes its subscriber growth to strong performance and lower churn rate of its Family Plan, as well as partnerships like the Spotify + Hulu bundle.

While the company grew its revenue 26 percent year-over-year to €1.27 billion, it still isn't making a profit and saw an operating loss of €91 million and net loss of €394 million this quarter. It's believed that the company's spending on marketing campaigns to stay ahead of Apple Music and the high royalty payments to record labels and artists continue to be a barrier to profitability for Spotify.

The company also pointed towards the new GDPR rules set in Europe this past May as a "disruptor" across its European markets during Q2. The rules were said to have slowed down subscriber growth where 37 percent of its total user base resides (its biggest region), but Spotify says it "seems to be largely past that now."

Looking into Q3 2018, Spotify expects paid subscribers to rise to 85-88 million and total users to rise to 188-193 million.

Tag: Spotify

Top Rated Comments

Blackstick Avatar
96 months ago
I love Spotify, it's light-weight and straight forward, easy to find music, add to playlists, done.

Apple Music's biggest problem is that it's bolted on top of the Mac iTunes app, which since the first iPhone has become a cluster**** of a bloated piece of garbage application that I removed it from my dock entirely... on iOS devices it's tolerable, but useless on my Mac work.

My gut feeling says come macOS 10.15 Apple just marzipans the iOS Music apps to macOS and kills/sunsets iTunes classic.
Score: 18 Votes (Like | Disagree)
Mike MA Avatar
96 months ago
It's good to have at least two strong competitors pushing each other to innovate. Customers on both sides will benefit, especially as I expect some other services like Tidal to disappear rather sooner than later.
Score: 9 Votes (Like | Disagree)
Heineken Avatar
96 months ago
Happy AM user. Spotify had its chance.
Score: 8 Votes (Like | Disagree)
DEMinSoCAL Avatar
96 months ago
Happy AM user. Spotify had its chance.
Been using Spotify for over a year. Recently signed up for 4 month trial of AM. So far, every time (and I mean every time) I've asked Siri to play something, she gets it wrong. My family laughs. I just shake my head and go back to Spotify.

Just getting my personal (owned) music into my Apple Music library was a slow, painful exercise. I just don't see why people love AM so much?
Score: 8 Votes (Like | Disagree)
DEMinSoCAL Avatar
96 months ago
Works most of time for me on iPhone and I can't remember HomePod getting it wrong. Maybe you have strange accent?
Born and raised in So Cal, so I don't think so.
[doublepost=1532618202][/doublepost]
It’s funny how different opinions can be. I find Spotify’s interface to be crap. Not saying Apple Music doesn’t have room for improvement but trying to covertly look for songs on my phone while at a red light on Spotify is quite difficult. For that reason alone I’ve written it off.
I hope this is sarcasm. If not, it's a pitiful reason for calling it's interface "crap".
Score: 5 Votes (Like | Disagree)
H3LL5P4WN Avatar
96 months ago
Apple Music all the way. I like it when the bands that I listen to actually get paid.
Score: 4 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...