Snapchat over the weekend quietly began launching a new intelligent image recognition feature in its app, first spotted by Mashable. The feature automatically recognizes certain objects and events when you snap a picture of them, and provides you with appropriate filters and borders for your images when you scroll through editing options. At launch, recognizable objects include concerts, beaches, pets, sports, and food.

snapchat food filters
Snapchat's image recognition is meant to be used when you are taking pictures of real objects and animals, but it also appears to work for more generic images found on the internet. A Snapchat spokesperson told MacRumors that image processing takes place locally on your iPhone, and the company will continuously improve the feature with better accuracy and quality of the recommendations as more people use it.

The update is launching ahead of Snapchat's imminent redesign, which CEO Evan Spiegel has stated will be a direct response to users who claim the app is difficult to understand. In an earnings letter shared earlier in November, Spiegel said that "our team has been working on responding to this feedback," and the redesign has been hinted at including algorithmic feeds in the Stories section of the app.

Top Rated Comments

rye9 Avatar
96 months ago
hot dog or not hot dog?
Score: 9 Votes (Like | Disagree)
seanmcbay Avatar
96 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Score: 6 Votes (Like | Disagree)
TonyC28 Avatar
96 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
30s here and don’t understand Snapchat or the need for people to take pictures of their meal and share it with others. Maybe I’m just an old soul.
Score: 4 Votes (Like | Disagree)
trusso Avatar
96 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
I'm in my late twenties. I think it's pointless. I don't understand Snapchat.

There. Happy? :rolleyes:
Score: 3 Votes (Like | Disagree)
Scottsoapbox Avatar
96 months ago
Can it recognize food and then filter it out of my feed?

(no one cares what you ate people. no one.)
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
96 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Every single time Snapchat is mentioned. These forums are filled with complaints.

Every time Facebook is mentioned, you've always got that guy who tells you all about how they don't use Facebook. You know who does use Facebook? Over 2 billion people every day.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...