Uber App IconUber has updated its iOS app to fall in line with new options in iOS 11 that let users limit an app's use of location services (via The Verge).

With iOS 11 installed, it's possible to restrict the gathering of location data by any third-party app so that it can only access the device's location status when the app is in use.

Uber has faced criticism in the past for tracking users' location even when they aren't using the service, while offering them only a binary choice of either allowing always-on tracking or turning it off altogether.

Uber had argued that the tracking enhanced rider safety and said it restricted tracking to five minutes following a ride anyway, but many users cited the policy as a privacy concern.


With the latest update however, Uber has highlighted the fact that users can elect to share their location "While Using the App", "Always", or "Never". These options can be found in the Settings app under Privacy -> Location Services -> Uber.

These permissions override any third-party app's settings, which should address users' concerns regarding similar behavior.

Tag: Uber

Top Rated Comments

canadianreader Avatar
98 months ago
They never actually gave us the choice until Apple stepped in. It’s not them who added the location option, it’s Apple.
Uber is arrogant and not customer friendly even in their updates they don’t detail what bugs they’ve fixed or what enhancements they brought to their app it has become just like Facebook.
Score: 12 Votes (Like | Disagree)
szw-mapple fan Avatar
98 months ago
Otherwise known as “Uber trying to do a positive PR spin on a decision that they had nothing to do with.”
Score: 10 Votes (Like | Disagree)
MH01 Avatar
98 months ago
Good work apple !!
Score: 7 Votes (Like | Disagree)
jakebrosy Avatar
98 months ago
I laughed when I saw this.

I stopped using Uber when the app was updated to include all-the-time-tracking. I don't DO anything I need to hide, but if you're going to get the data you need to pay me for it.

What's funny is that - at this point - with all the sh*t we've heard about Uber I can't imagine a scenario where I'd go back to them. I have the perfect combo of Curb for taxis and the combined Gett/Juno service.

And that's really the problem for Uber now isn't it? If I had never removed Uber I would not have looked for alternatives. And now that I have a solution there's no reason to consider Uber again.

I wonder how many other customers they lost over the location issue?
Score: 7 Votes (Like | Disagree)
neuropsychguy Avatar
98 months ago
I laughed when I saw this.

I stopped using Uber when the app was updated to include all-the-time-tracking. I don't DO anything I need to hide, but if you're going to get the data you need to pay me for it.
I uninstalled Uber due to the location tracking issue (and to the fact that I only use it 1-2x per year at most). However, if you want to get paid for your data you shouldn't use services from Facebook, Snapchat, Instagram, Google, Microsoft, and so on. You should also generally stay off the web unless you have severe script blocking, cookie blocking, and use a VPN. Even Apple uses your data and they don't pay you for it. Uber was maybe more egregious in their offenses but many things offered for free come with a cost - the smallest of which might be your data.
Score: 2 Votes (Like | Disagree)
coolfactor Avatar
98 months ago
They never actually gave us the choice until Apple stepped in. It’s not them who added the location option, it’s Apple.
Uber is arrogant and not customer friendly even in their updates they don’t detail what bugs they’ve fixed or what enhancements they brought to their app it has become just like Facebook.
Yah, regarding the lack of app update notes, that is one of the most annoying things with many popular apps. They have this boilerplate text and never change it from update to update. Do they really think users are that dumb or don't care about knowing what has changed? It really is an insult to their users' intelligence.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
ios 19 messages app

Here's What Apple's iOS 19 Messages App Might Look Like

Tuesday March 25, 2025 11:52 am PDT by
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions. Jon Prosser's Messages app mockup The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...