Ahead of the iPhone X unveiling, and the launch of the Galaxy Note 8 on Friday, Samsung today made a few announcements at a press event in Seoul, South Korea. The company said that it aims for the next iteration of the Galaxy Note to be bendable in some capacity, with the goal of launching sometime next year (via The Associated Press).

Samsung Electronics mobile business president Koh Dong-jin confirmed the company's plans, saying it's looking at a 2018 release date for "a smartphone with a bendable display." The president also commented that there are "several hurdles" Samsung has to overcome to implement a smartphone with a bendable screen, so the company is leaving itself room to push back the 2018 release if it needs to.

samsung bendable phone

A bendable smartphone mockup by Samsung

Similar reports about bendable smartphones from Samsung have come out in the past, but the company has yet to officially launch such a device.

Koh Dong-jin, president of mobile business at Samsung Electronics, said the company is setting its eyes on 2018 to release a smartphone with a bendable display. But he said there are several hurdles it has to overcome, leaving room to push back the release if those problems are not solved.

“As the head of the business, I can say our current goal is next year,” he told reporters. “When we can overcome some problems for sure, we will launch the product.”

What those issues might be were not detailed, but analysts watching the company pointed out that mass production on a premium smartphone with a bendable display and a thin body "will take time." Rumors surrounding Samsung's entry into the bendable smartphone market have been swirling for the past few years. In late 2016, reports even began citing Apple's interest in the technology for future iPhones, which could be sourced from LG.

Koh further commented about Samsung's plans to launch a smart home speaker in partnership with Harman, which will allow users to talk to an artificial intelligence assistant -- likely Bixby -- to control the device and perform various tasks. A release date or design details for the Samsung speaker were not given. Later today, Apple may reveal more information about its own smart speaker, the HomePod, which it announced in June for a December release.

Despite the Galaxy Note 8's expensive price tag (about $930 in the United States), Samsung has said that pre-orders were the highest ever for the Note smartphone line, "beating its predecessor Note 7 over five days by about 2.5 times." Samsung's announcements come a few hours ahead of Apple's big media event, where the Cupertino company will debut the significantly redesigned OLED iPhone X.

Top Rated Comments

AngerDanger Avatar
99 months ago
A couple years ago at Samsung HQ…

"Which popular iPhone feature should we ripoff next?"

"Well, I'm hearing a lot about this… bendgate… thing."

"I don't think that means wh—"

"Make it happen!"
Score: 23 Votes (Like | Disagree)
x0vash0x Avatar
99 months ago
I don't understand the point of this announcement:

"Sometime in the future, if we're able to, we'll release a product using technology we're currently developing"

Okay...?
Score: 21 Votes (Like | Disagree)
farewelwilliams Avatar
99 months ago
"BUT GUYS, PAY ATTENTION TO US!"
Score: 16 Votes (Like | Disagree)
goobot Avatar
99 months ago
What a coincidence they announce this today and also go on to say they could just end up delaying.
Score: 10 Votes (Like | Disagree)
arkitect Avatar
99 months ago
I am not usually a Samsung (or any Apple competitor) basher… but this is rather silly of Samsung to do.
Why not just spring the surprise on us when it is all done and ready?

Clearly there is no love lost between Apple and Samsung.
Score: 8 Votes (Like | Disagree)
DrJohnnyN Avatar
99 months ago
Serious question: What are the main reasons one would want a foldable phone?
Score: 6 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...