Apple Has Received More Online Orders for New MacBook Pro Than Any Previous Generation

In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.

And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as we are about it.

2016_macbook_pro_lineupSchiller said the early criticism and debate about the new MacBook Pro has been "a bit of a surprise" to him, but said "that's cool" and common for new Apple products. He attributed the response to a "passionate" customer base.

Are you surprised by how vocal the critics have been?

To be fair it has been a bit of a surprise to me. But then, it shouldn’t be. I have never seen a great new Apple product that didn’t have its share of early criticism and debate — and that’s cool. We took a bold risk, and of course with every step forward there is also some change to deal with. Our customers are so passionate, which is amazing.

We care about what they love and what they are worried about. And it's our job to help people through these changes. We know we made good decisions about what to build into the new MacBook Pro and that the result is the best notebook ever made, but it might not be right for everyone on day one. That’s okay, some people felt that way about the first iMac and that turned out pretty good.

Schiller went on to say the new MacBook Pro is "the best notebook ever made," but admitted it "might not be right for everyone on day one."

I hope everyone gets a chance to try it for themselves and see how great the MacBook Pro is. It is a really big step forward and an example of how much we continue to invest in the Mac. We love the Mac and are as committed to it, in both desktops and notebooks, as we ever have been.

side_2016_macbook_pro
Whereas some companies are blurring the lines between notebooks and tablets, Schiller said the basic L shape "makes perfect sense and won't go away."

You have a surface that you type down on with your hands, with a screen facing you vertically. That basic orientation, that L shape makes perfect sense and won’t go away. The team came up with this idea that you can create a multi-touch surface that’s coplanar with the keyboard and the trackpad but brings a whole new experience into it, one that’s more interactive, with multi-touch.

That response is part of Apple's belief that the Mac and iOS devices are "fundamentally two different products."

Here’s one example of how they should remain distinct: the Mac from the very first has had a menu bar fixed at the top. It’s core to the identity and the experience you get. But iOS doesn’t have a menu at the top. It never will. The thought of pointing at a menu at the top of an iPhone feels wrong.

If you made the Mac a touchscreen you’d have to figure out how to make it a good experience with your finger on a touchscreen. Trust me, we’ve looked at that — it’s a bad experience. It’s not as good or as intuitive as with a mouse and trackpad.

Also interesting: Schiller noted the new MacBook Pro still has a 3.5mm headphone jack because it is a "pro machine," but lacks an SD card reader because it's a "cumbersome" slot best left to adapters or wireless transfers.

Full Article: Apple’s Philip Schiller talks computers, touchscreens, and voice on the new MacBook Pro

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...

Top Rated Comments

medazinol Avatar
117 months ago
That's what happens when you don't friggin update them for ages and there's pent up demand. Duh...
Score: 193 Votes (Like | Disagree)
Mathias Denichi Avatar
117 months ago
They will always say this. Marketing 101.
Score: 128 Votes (Like | Disagree)
bjjp2 Avatar
117 months ago
How can you interview him and not ask him about 1) the pricing 2) the need for a dongle to connect your iphone 3) desktops?
Score: 109 Votes (Like | Disagree)
8692574 Avatar
117 months ago
It is the best line up we have ever had™

We are very Excited™

Great Product in the pipeline™

Magic™

Apple has recieved more online order for "insert any Apple product here" than any previews generation™

It is Twice as fast as the previews generation™

This is our best "insert any Apple product here"™

We cannot wait to see what you / developers can do with it"™ (aka we don't know what to use it for please let us know).

EDIT:
You can make the 2017 Keynote with those words...

We are very Excited, insert filler here, we have Great Product in the pipeline, and they are Magic,we are very Excited Apple has recieved more online order for "insert any Apple product here" than any previews generation™but today we announce the new insert any Apple product here" , It is twice as fast as the previews generation and this is our best "insert any Apple product here" ,We cannot wait to see what you / developers can do with it" we are very Excited.

And other 90 minutes of filler (aka how cool we are :D)
Score: 101 Votes (Like | Disagree)
argentum47 Avatar
117 months ago
The main complaint is the +$500 price bump. Machines are ok.
Score: 96 Votes (Like | Disagree)
vexot Avatar
117 months ago
"We care about what they love and what they are worried about."

LOL.

Yea, please make the next MacBook Pro even thinner .... its just too ****ing thick. Jesus.
Score: 90 Votes (Like | Disagree)