New MacBook Pros Max Out at 16GB RAM Due to Battery Life Concerns

Despite featuring more energy efficient Skylake processors, faster SSDs, better GPUs, and new thermal architecture, Apple's revamped MacBook Pros continue to max out at 16GB RAM.

Many customers have been wondering why Apple didn't bump up the maximum RAM to 32GB, including MacRumors reader David, who emailed Apple to ask and got an explanation from marketing chief Phil Schiller. According to Schiller, more than 16GB RAM would consume too much power and have a negative impact on battery life.

macbook_pro_2016_roundup_header

Question from David: The lack of a 32GB BTO option for the new MBPs raised some eyebrows and caused some concerns (me included). Does ~3GBps bandwidth to the SSD make this a moot issue? I.e. memory paging on a 16GB system is so fast that 32GB is not a significant improvement?

Schiller's answer: Thank you for the email. It is a good question. To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn't be efficient enough for a notebook. I hope you check out this new generation MacBook Pro, it really is an incredible system.

While most average customers likely couldn't utilize 32GB RAM, the MacBook Pro is aimed at professionals who need more computing power and who may occasionally feel the constraints of being limited to 16GB RAM. There will undoubtedly be customers who are disappointed that Apple has not offered a choice between better performance and battery life.

For the 2016 MacBook Pro, Apple was able to reach "all-day battery life," which equates to 10 hours of wireless web use or iTunes movie playback. That's an hour improvement over the previous generation in the 15-inch machine, and a small step back in the 13-inch machine.

While none of Apple's portable machines offer more than 16GB RAM, 32GB of RAM is a high-end custom upgrade option in the 27-inch iMac.

Update: Apple provided a bit more detail to Dan Frakes of The Wirecutter, noting that Apple elected to use LPDDR3 RAM, which is limited to 16 GB per chip, due to its performance/energy ratio. A reddit commenter notes that Intel's Skylake chips do not support the faster and more efficient LPDDR4 standard.

Related Roundup: MacBook Pro
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Stella Avatar
119 months ago
Don't make the freaking machine so thin... allow a slighter larger battery!

Another consequence of Apple compromising functionality over Form.
Score: 124 Votes (Like | Disagree)
Quu Avatar
119 months ago
Ridiculous and false reasoning. Had they used LPDDR4 instead of LPDDR3 they could have stuck 32GB in that machine at an even lower voltage level.

EDIT:// Also Samsung is selling LPDD4x a new off-shoot which goes down to 0.6v (compared to 1.2v of LPDDR3 and 1.1v of LPDDR4). They definitely could have got some from Samsung but chose not to.

The CPU used in these computers supports both DDR3 and DDR4 and the Samsung LPDDR4x is materially identical to LPDDR4 in compatibility, it just lowers I/O voltage.
Score: 116 Votes (Like | Disagree)
opfreak Avatar
119 months ago
ddr4 uses less power...

but apple has the courage to over charge its best costumers.
Score: 97 Votes (Like | Disagree)
bluefabian Avatar
119 months ago
This shouldn't be called Pro machine then.

Sorry. Apple you have confused direction.
Score: 95 Votes (Like | Disagree)
cppguy Avatar
119 months ago
That's ridiculous. They should just give the option anyway, at our own risk. Most of us are connected to an outlet 99.99% of the time.
Score: 89 Votes (Like | Disagree)
ThaRuler Avatar
119 months ago
Guys, let us vote with our wallets and not buy this garbage. I for one, will look elsewhere.
Score: 80 Votes (Like | Disagree)