The latest data from market research firm IDC shows Samsung's share of the worldwide smartphone market dropped to 20% in the third quarter -- its lowest market share since recording 19.9% in the fourth quarter of 2014. IDC estimates Samsung shipped 72.5 million smartphones in the quarter, down 13.5% compared to the estimated 83.8 million smartphones it shipped in the year-ago period.
The decline can be at least partially attributed to Samsung's disastrous Galaxy Note7 recall in early September, although the impact of that move on the third quarter was limited to only a few weeks. Samsung's market share and financial results will likely suffer more greatly in the fourth quarter as the recall and subsequent discontinuation of the Galaxy Note7 weigh on the entire three-month period.
Apple finished runner-up to Samsung as usual with 45.5 million iPhones sold, down 5.3% versus the 48 million iPhones it sold in the same quarter last year. Apple's worldwide market share was 12.5%, down slightly from 13.4% in the year-ago quarter. Samsung's Galaxy Note7 recall could further boost sales of the already-popular iPhone 7 and iPhone 7 Plus heading into the holiday shopping season.
Higher than expected iPhone 7 Plus demand outstripped supply, which should be alleviated through the fourth quarter, helped by new features such as water resistance, faster processing, improved optics, and larger storage capacities. A new "jet black" color option has also proven popular with many carriers and retail partners are still showing the device on back order. IDC believes that the iPhone could witness greater success come next quarter as it stands to likely benefit from the Note 7 recall that took place earlier this month.
Chinese smartphone manufacturers Huawei, OPPO, and Vivo rounded out the top five vendors in the third quarter with 9.3%, 7%, and 5.8% market share respectively. Huawei in particular came within striking distance of Apple with an estimated 33.6 million Android-based handsets shipped in the quarter, including the flagship Huawei P9, representing 23% year-over-year growth.
The possibility of Chinese brands ever surpassing Apple or Samsung in smartphone shipments will greatly depend on their ability to enter the U.S. and European markets, where their presence is currently limited. All smartphone makers also have to deal with an increasingly saturated market that saw only 1% growth in the third quarter. Overall shipments rose totaled an estimated 362.9 million units.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
I won't disparage against Samsung. It's an unfortunate situation and it only got worse After the replacements being banned by the FAA. In short, Samsung will rebound and consumers will won't abandon them. Samsung will bring a game changer Phone that will be successful.
Damage is done. Time to move on and make it right again. All in due time.
To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.
To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.
To all the Samsung haters, just remember that competition is a good thing, and there will be a "next time" at some time, and it might hit closer to home.
There's competition in other phones besides Samsung. When you put out a phone that endangers people's lives, you deserve all the bad press you get
