Apple Shares Full Video of Today's MacBook Pro Event [Update: iTunes Version Available]

After revealing the newest MacBook Pro to everyone today at its "Hello Again" event, Apple has now posted a full video of the presentation on its website, allowing anyone who was too busy to watch it live an easy venue to catch up with the presentation on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Apple always shares a few commercials during its keynotes as well, and today was no different, with six videos hitting its YouTube channel in the minutes following the event's ending. The videos include a focus on Apple's venture into accessibility, and of course deeper dives into all of the features of the all-new 13-inch and 15-inch MacBook Pro with Touch Bar.


- Apple – Accessibility – Sady (with Audio Descriptions)
- Apple – Accessibility – Sady
- MacBook Pro — QWERTY
- MacBook Pro — Reveal
- The new MacBook Pro — Design, Performance and Features
- The new MacBook Pro featuring Touch Bar – So much to touch

In addition to the videos posted online about the MacBook Pro, you can catch up with all of the news out of the Hello Again event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage posted today.

Besides plenty of news articles surrounding the MacBook Pro and Touch Bar, as well as the discontinuation of the MacBook Air, there's also pieces about the new "TV" app coming to tvOS and iOS, and gaming-related announcements, like Minecraft launching on the fourth-generation Apple TV.

MacBook Pro News
- Apple Unveils New 13-Inch and 15-Inch MacBook Pros With Retina 'Touch Bar'
- Apple Unveils Touch Bar Features in New MacBook Pros Including Touch ID
- Microsoft Office Support Coming to Touch Bar on MacBook Pro
- Apple Unveils Successor to MacBook Air With 13-Inch Entry-Level MacBook Pro
- New MacBook Pro Models Now Available for Purchase as Apple Store Comes Back Online
- Apple No Longer Sells a Mac With a CD Drive
- Apple Continues to Sell Base Model 2015 MacBook Pros at Same Price Points
- Apple Teams Up With LG for 4K and 5K Displays Designed for New MacBook Pro
- Apple Updates Final Cut Pro X With Revamped Interface, Magnetic Timeline and Touch Bar Support
- Roundup: Hands-On With Touch Bar on New MacBook Pros
- Apple Releases $49 Thunderbolt 3 to Thunderbolt 2 Adapter Alongside New MacBook Pro
- MacBook Pro First Impressions: A Lightweight ‘Engineering Marvel’ With Beautiful Screen
- Apple Updates iMovie, GarageBand, Xcode and iWork Apps With Support for MacBook Pro Touch Bar
- Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
- Microsoft Offering MacBook Owners Up to $650 Trade-In Credit Toward Surface Pro or Surface Book
- MacBook Pro Shipping Estimates Slip to 3–4 Weeks for Models With Touch Bar
- AMD Details Radeon Pro Graphics in New 15-inch MacBook Pro Models

Everything Else
- Apple Launches New Website to Promote Accessibility Features
- Minecraft is Coming to Apple TV by the End of the Year
- Apple Announces Universal TV App for 'Unified TV Experience'
- Apple Still Offering 2015 13-inch MacBook Air, 11-inch MacBook Air Discontinued
- Everything Apple Announced at Today's 'Hello Again' Mac Event in Under Four Minutes
- Belkin Debuts New Thunderbolt 3 Express Dock HD

Update 10/28/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundups: Apple TV, MacBook Pro

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...

Top Rated Comments

realeric Avatar
111 months ago
Apple need a new CEO. Seriously. Someone likes Steve Jobs or Elon Musk.

No Mac pro, no Mac mini, no iMac, no iPads, no Apple TV services, no Macbook Air, No new Macbook, ... I can't understand what all 66,000 Apple employees have done for years? Building the spaceship? Making watch bands? Expanding fuxxing Apple stores? Apple store experiences are even getting worse and worse.
Score: 30 Votes (Like | Disagree)
BMcCoy Avatar
111 months ago
This keynote will be remembered..

#disappointed
Score: 19 Votes (Like | Disagree)
McFreggle Avatar
111 months ago
I have always defended Tim Cook.

Until today. This (lack of) Mac lineup is just... depressing.
I'm feeling quite sad.
:(
Score: 18 Votes (Like | Disagree)
Mad Mac Maniac Avatar
111 months ago
Apple's product line is convoluted, expensive, outdated... I hate to join MR posters in dogging on Apple, but I'm afraid I'm really starting to align with that camp. I've already decided I'll hold off on buying any Apple products for the next 1-2 years to give me time to decide if I want to switch to google products.
Score: 15 Votes (Like | Disagree)
imran5720 Avatar
111 months ago
1000 dollar advice, don't watch this video and waste your precious time
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
111 months ago
WARNING TO THOSE WHO HAVEN'T WATCHED THE VIDEO:

Pour yourself a stiff drink or four when you sit down to watch this. You will be watching a historic event, and it is historic for all the wrong reasons.
Score: 12 Votes (Like | Disagree)