The latest numbers from market research firm IDC reveal Apple Watch shipments totaled an estimated 1.1 million units in the third quarter, reflecting a three-month period between July and September, a sharp 71.6% decline compared to an estimated 3.9 million Apple Watch shipments last summer.
The decline can be at least partially attributed to the lack of an Apple Watch refresh until the final two weeks of the quarter, when the Apple Watch Series 2 and slightly updated first-generation models launched. The overall smartwatch market also declined an estimated 51.6% in the third quarter.
Apple still maintained its position as the overall leader of the worldwide smartwatch market with an estimated 41.3% market share, despite posting the second largest year-over-year decline among the leading vendors. Garmin finished in second with an estimated 20.5% market share following strong 342.2% growth.
Garmin's growing list of ConnectIQ-enabled smartwatches and the new fenix Chronos allowed it to leapfrog Samsung, which captured only 14.4% market share based on an estimated 400,000 smartwatch shipments, according to IDC. Lenovo and Pebble rounded off the top five with an estimated 100,000 shipments respectively.
Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its "Other Products" category alongside the likes of iPods, Apple TVs, Beats, and accessories. The focus will now shift to the more important fourth quarter, encompassing the busy holiday shopping season.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
Wednesday April 16, 2025 10:04 am PDT by Juli Clover
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.4.1 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software....
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer.
In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...
You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
No **** Sherlock... they've just released some new models, no wonder sales are in a huge decline. Many people have been waiting for those new models, it's that simple.
Why do they always need to conduct a research to find that out? :p
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You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
Short battery life? Do you have an Apple Watch yourself then? I'm getting through a full day easily, with at least 30% left. Sometimes even 50%.
