The latest numbers from market research firm IDC reveal Apple Watch shipments totaled an estimated 1.1 million units in the third quarter, reflecting a three-month period between July and September, a sharp 71.6% decline compared to an estimated 3.9 million Apple Watch shipments last summer.
The decline can be at least partially attributed to the lack of an Apple Watch refresh until the final two weeks of the quarter, when the Apple Watch Series 2 and slightly updated first-generation models launched. The overall smartwatch market also declined an estimated 51.6% in the third quarter.
Apple still maintained its position as the overall leader of the worldwide smartwatch market with an estimated 41.3% market share, despite posting the second largest year-over-year decline among the leading vendors. Garmin finished in second with an estimated 20.5% market share following strong 342.2% growth.
Garmin's growing list of ConnectIQ-enabled smartwatches and the new fenix Chronos allowed it to leapfrog Samsung, which captured only 14.4% market share based on an estimated 400,000 smartwatch shipments, according to IDC. Lenovo and Pebble rounded off the top five with an estimated 100,000 shipments respectively.
Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its "Other Products" category alongside the likes of iPods, Apple TVs, Beats, and accessories. The focus will now shift to the more important fourth quarter, encompassing the busy holiday shopping season.
Wednesday November 13, 2024 2:09 am PST by Tim Hardwick
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
Wednesday November 13, 2024 11:01 am PST by Juli Clover
A trio of Apple customers this month filed a class action lawsuit against Apple, accusing the Cupertino company of violating California consumer protection laws and false advertising for continuing to sell AirPods Pro models that had ongoing issues with crackling or static sounds.
A few months after the AirPods Pro came out in October 2019, buyers began to complain about crackling, rattling, ...
Tuesday November 12, 2024 2:56 am PST by Tim Hardwick
Apple's camera module supplier for the upcoming iPhone SE 4 is set to begin mass production of the components in December, according to a new report coming out of Korea.
Economic newspaper Ajunews reports that LG Innotek will supply the front camera module for the budget-friendly fourth-generation device. Final tests are now said to be underway, with mass production of the module following...
Monday November 11, 2024 11:28 am PST by Joe Rossignol
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19.
It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
Thursday November 14, 2024 4:19 pm PST by Juli Clover
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results.
Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
Wednesday November 13, 2024 11:59 am PST by Juli Clover
Apple last week replaced the M3 Max MacBook Pro with the new M4 Max MacBook Pro, and we picked up one of the new high-end MacBook Pro machines to see how it compares to the prior model with both benchmarks and real-world tests.
We tested an M4 Max with a 16-core CPU, 40-core GPU, and 48GB RAM against an M3 Max MacBook Pro with similar specs. The two machines look similar, but the display on...
Wednesday November 13, 2024 3:02 pm PST by Juli Clover
Apple today announced the launch of major updates for its Final Cut Pro video editing software designed for Macs and iPads. Final Cut Pro has been version 10 since 2011, but after 13 years, Apple is finally ready to debut Final Cut Pro 11.
Apple first teased a new version of Final Cut Pro when introducing the new M4 Macs in October, and now the updated software is available for download with ...
You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
No **** Sherlock... they've just released some new models, no wonder sales are in a huge decline. Many people have been waiting for those new models, it's that simple.
Why do they always need to conduct a research to find that out? :p
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You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
Short battery life? Do you have an Apple Watch yourself then? I'm getting through a full day easily, with at least 30% left. Sometimes even 50%.
