Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers

Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.

Starting this fall during open enrollment season, Aetna will subsidize "a signficant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.

apple watch series 2 2
Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives.

"We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch," said Tim Cook, Apple's CEO. "Aetna's new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."

Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers.

According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits.

Aetna's health-related apps will be available starting in early 2017, but the Apple Watch initiative will begin in 2016. Aetna has not detailed how much of the cost will be subsidized or which Apple Watch models will be available to subscribers.

Related Roundup: Apple Watch 11
Tag: Aetna
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
maxresdefault

iPhone 17 Pro is Vulnerable to Scratching, But Not Where You Might Think

Tuesday September 23, 2025 2:18 pm PDT by
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores. Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...

Top Rated Comments

muadibe Avatar
117 months ago
Excellent move and I'm sure just the first. Other companies will follow.
[doublepost=1475000280][/doublepost]
I've gained 10 pounds since I've owned mine.
Perhaps you should delete the opentable app from your watch? :)
Score: 56 Votes (Like | Disagree)
WestonHarvey1 Avatar
117 months ago
I've gained 10 pounds since I've owned mine.
Score: 41 Votes (Like | Disagree)
PieTunes Avatar
117 months ago
I've gained 10 pounds since I've owned mine.
You're wearing it wrong.
Score: 41 Votes (Like | Disagree)
ChrisCW11 Avatar
117 months ago
Yeah, because what you want is a insurance corporation that tracks your health and adjusts your premiums directly on your stats.

Sure, 25% up front discount, but when they find out your health isn't great then boom, suddenly you are paying 50%, 100%, 500% more the originally? The the problem is they decide what good or bad health is, you can be fit but have a minor heart murmur your watch will pick up, suddenly you are paying 250% more the next time your insurance is renewed even if your own doctor says its nothing to worry about.

And you might think, "well I will just leave Aetna and go to another insurance company", only thing is they are all in cahoots so once they know you are at risk with poor health your records are shared with all insurance companies and suddenly you can't afford health insurance anymore anywhere.

And guess what, your employer will have access to your health records and at-risk employees might suddenly be laid off for whatever reason because a company doesn't want people that might drop dead or be a burden of long term disability leave in the future.

It amazes me how much people will jump at a marketing promotion to get something free or get a perceived savings on cost without thinking one damn minute about the ulterior motives. NO corporation wants to earn less money from you, there is ALWAYS an ulterior profit mongering scheme with anything any corporation does.

Aetna can spin this all they want, the reality is that they will use this information to increase profit off of at-risk customers OR simply cancel at-risk customers that prove to have health stats that might indicate future liability to the company when a customer might actually need to use their insurance for health reasons.

In the end, this is yet another greedy organization that is looking to make more profit by violating your privacy and it is surprising that Apple would allow this considering how vocal Apple has been to not collect consumer data for profiteering. But right now Apple just wants to sell more Apple Watches and could care less about your privacy by allowing apps such as this to tie directly into another corporation's profit scheme. Dangle a shiney bauble in front of you, suddenly people want to share their private information with a corporation.
Score: 34 Votes (Like | Disagree)
btrach144 Avatar
117 months ago
So if I become a customer I get a "free" Apple Watch? lol
LOL Oh you Canadians. We pay thousands a month in private health care. You can become a customer to get a free watch but you'll quickly see who comes out ahead :)
Score: 23 Votes (Like | Disagree)
CausticSoda Avatar
117 months ago
I would be very cautious about accepting a free GPS-enabled device from my employer!
Score: 23 Votes (Like | Disagree)