Apple this week has encouraged customers to trade in and upgrade to a new iPhone through its website, email and an App Store banner advertisement.
Apple's new section on its iPhone website reminds customers about trading in their current smartphone at the Apple Store or online through partner Brightstar for up to $320 instant credit. Apple accepts the iPhone 4 or later for trade in.
Apple's website, left, and email, right, promoting iPhone upgrades this week
Apple's mass email to U.S. customers promotes the iPhone Upgrade Program and shares details about how the financing program works. The email also provides similar details about trading in a smartphone for up to $320 instant credit.
Apple has also made the controversial decision to advertise the iPhone 6s and iPhone 6s Plus to older iPhone users directly in the App Store, with a pop-up banner advertisement that can be dismissed by tapping on "skip" in the top-right corner.
App Store banner advertising the iPhone 6s and iPhone 6s Plus
iPhones are one of the hottest gifts during the holiday shopping season, so it is unsurprising that Apple is pushing its latest smartphones at this time of the year alongside free shipping, extended returns and complimentary gift wrapping. Undoubtedly, though, the move will also stir discussion about iPhone sales.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Thursday March 20, 2025 12:01 am PDT by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Thursday March 20, 2025 2:04 pm PDT by Joe Rossignol
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Tuesday March 18, 2025 9:13 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Thursday March 20, 2025 6:52 am PDT by Joe Rossignol
Is Apple experiencing a "Vista-like drift into systemically poor execution?"
That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
Hey Apple, I don't spend $600 on your hardware just so that you can use it as a billboard for spending another $600. If I wanted to see commercials, your competitors offer devices at much cheaper prices.
Just had that popup ad myself when I opened the App Store app. Seemed very... odd. Could just be a coincidence, but it's not exactly helping quell the rumour about slumping iPhone sales to see a sudden change of sales tactic like this.
Someone needs to release a content blocker for the App Store. :D
I too got this opening the app store, on my brand new 5S. Found it a bit tasteless. In fact, and this might take the discussion wildly off track, but it got me thinking on my way to work that the Cook years will likely be remembered for their focus on maximizing shareholder value.
