Apple Hires Engineer From Digital License Plate Company for Car Project

One of Apple's recent hires is Rónán Ó Braonáin, who previously served as Director of Engineering at Reviver, a company that makes digital license plates. Braonáin joined the company in August, and as seen on his LinkedIn page, he's working on Apple Special Projects as a "Secret Agent." Presumably that means he's part of the team working on Project Titan, the codename for the Apple Car.

The profile, discovered by Electrek.co, says Braonáin led the Reviver engineering team for five months. Before that, he worked at Vision Fleet, building fleet management software to read data from electric vehicles, and prior to that, he was a software engineer at BMW working on connected car apps.

applesecretprojectsronan
Reviver has produced Slate, a product dubbed "The World's First Digital License Plate." The Slate is a connected plate that's able to do things like monitor vehicle location and maintenance records and digitally send payments for tolls and parking fees. It also alleviates the need for physical stickers and manual registration processes.

Given Braonáin's short time at Reviver, it's not clear if Apple hired him for the work he did on digital license plate technology, but it's possible it's something Apple is considering for the Apple Car.

Braonáin is just one of dozens of hires with car-related expertise Apple has made in recent months. Apple has been hiring employees from companies like Chrysler, Tesla, NVIDIA, Volkswagen, and Ford, along with researchers who have expertise in autonomous vehicles and connected car systems.

Development on the Apple Car has sped up as of September of 2015, when the project reportedly received a "committed" label. Apple is said to be targeting a 2019 completion date for the project and will make additional hires in the coming months and years as work on the car continues.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Be Compatible With These iPhones

Sunday December 22, 2024 8:09 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple. The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Coming to These U.S. States Next

Tuesday December 24, 2024 10:49 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
AirTag and Lavender iPhone

AirTag 2 Launching Next Year With These New Features

Tuesday December 24, 2024 8:35 am PST by
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
m3 macbook air blue

Apple Accidentally Leaked the Next MacBook Air

Sunday December 22, 2024 8:33 am PST by
Apple earlier this month released macOS 15.2, and in doing so it accidentally confirmed new MacBook Air models coming next year. Apple accidentally released macOS 15.2 restore files for unreleased "‌MacBook Air‌ (13-inch, M4, 2025)" and "‌MacBook Air‌ (15-inch, M4, 2025)" models. While it no surprise that the 13-inch and 15-inch MacBook Air models were going to be updated with the M4 ...
New Things Your iPhone Can Do in iOS 18

22 New Things Your iPhone Can Do in iOS 18.2

Monday December 23, 2024 6:30 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iPhone 16 Apple Store

iPhone Sizes Change Next Year: What to Know

Monday December 23, 2024 7:40 am PST by
This year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and next year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
iphone 16 pro design cameras

iPhone 18 Pro Rumored to Be More Like DSLR Camera With This Upgrade

Monday December 23, 2024 6:24 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly two years away from launching, a new feature has already been rumored for the devices. In a blog post today, Apple supply chain analyst Ming-Chi Kuo reiterated that the main rear camera on both iPhone 18 Pro models will offer variable aperture, which would be a first for the iPhone. The main camera refers to the 48-megapixel...
apple silicon mac lineup 2024 feature purple m5

Macs With M5 Chips Expected to Launch in This Order

Monday December 23, 2024 8:27 am PST by
Apple supply chain analyst Ming-Chi Kuo today outlined mass production timing for the M5 series of chips, which he expects to be used in both future Macs and Apple Intelligence servers. The rollout will likely begin next year. Kuo expects the standard M5 chip to enter mass production in the first half of 2025, followed by the M5 Pro and M5 Max chips in the second half of the year. Then, he...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...

Top Rated Comments

Thunderhawks Avatar
119 months ago
"Secret agent" ROFL.
N
"Secret agent" ROFL.
Móiré liké :

Sécrét áigént

RÓFL
Score: 21 Votes (Like | Disagree)
dylanwho Avatar
119 months ago
Cónán O'Brién
Score: 20 Votes (Like | Disagree)
Simplicated Avatar
119 months ago
The Apple Car will have Apple Watch-level success.

#TimMustGO
No. YOU must go.
Score: 11 Votes (Like | Disagree)
joueboy Avatar
119 months ago
I bet Californians hate the idea of digital license plate. Every traffic violations you get notification on your iPhone. Don't worry Apple Pay is just touch away to pay your dues. Haha!
Score: 10 Votes (Like | Disagree)
Art Mark Avatar
119 months ago
It's almost like Apple is building a car or something...of course it could just be a really big Macbook.
Score: 10 Votes (Like | Disagree)
Jsameds Avatar
119 months ago
Thátś á lót óf áććéńtś fór óńé ńámé.
Score: 10 Votes (Like | Disagree)