Apple Planning International Expansion of 'Personal Pickup' Service

Apple is training retail employees in Australia, France, United Kingdom and other countries for the international launch of Personal Pickup, a service that enables customers to place an order on the Apple Online Store or Apple Store app and pick it up at any Apple Retail Store within an hour, according to sources.

shop_with_specialist_large
Apple is planning to roll out Personal Pickup internationally as early as November, possibly alongside the launch of the iPad Pro, but could push back the plans until later this year or beyond, according to sources. Apple did not immediately respond when reached for comment.

Personal Pickup, which launched exclusively in the U.S. in 2011, is available for a wide range of products including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup, at which point they can pick it up with a valid photo ID.

Personal-Pickup
The global expansion of Personal Pickup is likely another move orchestrated by Apple retail chief Angela Ahrendts, as she continues to bridge the gap between Apple's online and retail store shopping experiences. Apple has opened over 460 retail stores in 18 countries since May 2001, with nearly 200 located outside the U.S.

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...

Top Rated Comments

Benjamin Frost Avatar
122 months ago
Do we get to choose that girl as our personal pickup, I wonder?
Score: 7 Votes (Like | Disagree)
justperry Avatar
122 months ago
Why is she holding that iPad ?
Why does she wear a t-shirt with an Apple logo on it. :rolleyes:
Score: 4 Votes (Like | Disagree)
SabaGuy Avatar
122 months ago
Personal Pickup is a great service. But if your item is in stock, why should it take 1 hour before it's available for pickup?
Score: 4 Votes (Like | Disagree)
Apple Corps Avatar
122 months ago
Personal pickups go to the front of the queue.
No - it is more like you go to the head of the quagmire. Sounds nice in theory, in practice, you get passed off to different staff. Waaaaaaay overrated "service".
Score: 3 Votes (Like | Disagree)
pjarvi Avatar
122 months ago
friend of mine said it totally sucks cuz u r still left in the same line as people just waiting for whatever.
I used this on Friday to pickup a game controller for the ATV4, my experience was:

-Ordered the controller on my iPhone using the Apple Store app while at work, TouchID for ApplePay
-Walked approx. 5 feet into the front of the store where a store representative was standing
-Store rep greeted me and asked if I needed any assistance
-Informed the rep I was there to pickup an online order
-Rep directed me to another rep 4 feet to my left (no line)
-Rep #2 asked if I had the email with me which indicated my item was ready for pickup
-Brought up the email on my iPhone, zoomed in on the Qcode in the email
-Rep #2 scanned the Qcode, verified the details and submitted the request to rep #3
-Rep #3 came from the stock room with the item to rep #2, took approx. 3 minutes (store was busy)
-Rep #2 bagged the item, had me sign for it, and asked if I wanted an email receipt
-Walked out of the store with my item
Score: 3 Votes (Like | Disagree)
Benjamin Frost Avatar
122 months ago
Tell me about it. Recently spent 30 minutes in there just waiting to see a sales person. All I wanted was an iPad case. Why on earth they can't just have regular tills for people buying small items is beyond me.
Quite agree.

Can't stand having to scan the shop for a free salesman. Just give me a till and let me queue. No thinking required.
Score: 2 Votes (Like | Disagree)