Tim Cook Addresses Privacy, Government Requests in New NPR Interview

Just days after Apple updated and expanded its privacy site to explain how it handles personal information, CEO Tim Cook sat down with NPR's Robert Siegel to talk about how the Cupertino company protects user data and when and where it uses that information.

timcooknpr


Cook starts off by noting that Apple designs its products with privacy in mind after being asked about government data requests. Apple wants the user to control the data and who gets to see or use it.

However, we design our products in such a way that privacy is designed into the product. And security is designed in. And so if you think about it ... some of our most personal data is on the phone: our financial data, our health information, our conversations with our friends and family and co-workers. And so instead of us taking that data into Apple, we've kept data on the phone and it's encrypted by you. You control it.

The Apple CEO goes on to address his thoughts on a "back door" that allows government agencies access to user data in an effort to pursue national security. Cook notes that if you leave an open door for the good guys in your product, there's an opportunity for the bad guys to find and use the open door. He believes that everyone, including government agencies, are coming around to the idea that a "back door" is a nonstarter and that encryption "is a must in today's world."

When asked whether Apple's emphasis on privacy is a dig to competitors like Google or whether it would exist if Apple wasn't a hardware company, Cook maintains that Apple's views on privacy are born out of the company's values.

Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.

Cook also talked about how Apple uses user data, noting that he believes its fine for the company to know your purchasing history in iTunes or the App Store to recommend music and apps to customers. However, Cook draws the line at sharing data between apps, saying that he doesn't believe the News app should know what music you buy, or whether the content of your emails should be used to sell a different product.

This marks the third major occurrence in which the Apple CEO has addressed the company's stance on user privacy this summer. Two weeks ago, Cook spoke about privacy concerns regarding the new "Hey Siri" feature in the iPhone 6s during a ride to Apple's flagship 5th Avenue location in Manhattan. In June, Cook spoke about the importance of encryption and privacy at the Champions of Freedom event in Washington.

The entire interview can be listened to at NPR's website.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

yadmonkey Avatar
124 months ago
Apple makes money hand over fist without selling/sacrificing our data and that will remain a huge factor in my continuing patronage of their products. Trust matters.
Score: 19 Votes (Like | Disagree)
stiligFox Avatar
124 months ago
As long as everything Tim Cook and Apple as a whole is saying is actually true, then I'm very happy with how privacy oriented they have become. I know we've heard this before from other companies, and it turned out that backdoors were there anyways, so I'll always remain skeptical. But to hear this is very nice.
Score: 15 Votes (Like | Disagree)
brock2621 Avatar
124 months ago
Well said and good for them... I for one am incredibly proud to invest my money into a company that feels privacy is a fundamental right when using their products and services.
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
124 months ago
He has to keep bringing this up because, for some reason, people STILL think Apple does the same shady stuff with your info that Google does.
Score: 12 Votes (Like | Disagree)
Chatter Avatar
124 months ago
I know this will sound off topic but I'm amazed at how many people just don't care about their privacy. Of course I appreciate such moves by Apple but are we in the minority?
Score: 8 Votes (Like | Disagree)
Data Avatar
124 months ago
I just hope it's all true, and if it is that they keep going like this, i agree.
Score: 6 Votes (Like | Disagree)