Alongside its new purchase pages for the iPhone 6s and 6s Plus, Apple debuted a website feature called "Get Ready to Pre-Order", an attempt to streamline the pre-ordering process in what is frequently a hectic and potentially confusing time for some would-be iPhone purchasers.

preorder
The option, which is available both online and in the Apple Store app, allows users to enter their wireless account details to confirm available pricing options before pre-orders officially begin at 12:01 a.m. PDT on September 12. This allows users to have a more streamlined pre-order experience, simply selecting their iPhone model, storage size, color and potential accessories before checking out.

In recent months, Apple has made efforts to streamline its shopping experiences in both retail and online stores. Last month, the company removed the iPad Smart Signs from its retail stores and moved pricing information into new apps on the display products themselves. The company also merged the Apple.com website and online store, creating a more streamlined experience for users.

Related Forum: iPhone

Top Rated Comments

CFreymarc Avatar
126 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Like that will get you anywhere.
Score: 7 Votes (Like | Disagree)
randallking Avatar
126 months ago
I'm not buying this phone purely out of protest at their decision to stick the base model at 16GB for a FOURTH year running. I personally would upgrade to the 64GB model regardless, but the way that NAND storage prices have plummeted over the last few years there is really no freaking excuse. This year really should have been the year. A "premium" phone should never be crippled with 16GB of storage.
Not everyone needs more than 16 GB. Some casual users like my wife don't have a lot of apps, music, etc. She doesn't take many photos or videos. No need for all that storage.

If photos and videos are a problem, it's more convenient and cost effective to use iCloud Photo Library.

Just because you don't like something is no reason to say, "No one else should buy this either."
Score: 5 Votes (Like | Disagree)
dumastudetto Avatar
126 months ago
Some people are going to have a very stressful Saturday managing servers and all the traffic.
Score: 5 Votes (Like | Disagree)
OC40 Avatar
125 months ago
You do realize that blaming PEOPLE for trying to save money with a 16GB phone and getting ripped off is basically the same as blaming the victims of a ponzi scheme and not the con man, right?

I really can't believe people are so brainwashed by Apple's corporate messaging that they will defend it for staying stuck in the year 2012 while the rest of the industry has moved on.
You sure like to twist words. There are options - plenty of options. Everyone has a choice. If a 16GB iPhone does not fit the need, purchase another phone.
Score: 3 Votes (Like | Disagree)
MMcCraryNJ Avatar
126 months ago
I really can't believe that there is so much wrong information about the iPhone Upgrade Plan as well as AT&T Next. I guess this is what happens when consumers get so used to being ripped off through the carrier subsidy/contract model.

It's not strictly a leasing program, you guys. Although it CAN be if that's the way you would like it to be. Think of it, as well as AT&T Next, as a 'lease to own' program. They are giving you a device that's worth $649-$949, dividing the cost up into a certain number of months with 0% interest, and you pay that every month. When you reach a certain number of payments, you can, AT YOUR OPTION, trade the device back in, which will wipe the remaining amount of the agreement, and then you start another one. So with the iPhone Upgrade Plan, the cost of the device and AppleCare+ is divided into 24 months. After 24 months of payments, you OWN the device. It is yours. You paid for it. BUT, after you've paid the 12th payment (50% of the amount), you have the OPTION of giving the device back to wipe out the rest of your payments. There is nothing unfair, or shady going on here. You're not being ripped off by doing this vs. getting a contract. On the contrary, this is more upfront, honest, and fair. This was a GOOD change that the entire industry adopted following T-Mobile.

All of that being said...I also cannot figure out a way to save my AT&T account information through the web store or the Apple Store app.
Score: 3 Votes (Like | Disagree)
JCrz Avatar
125 months ago
the new iPhone 6S sports a wimpy 16GB base model for a fourth year running. I'm done posting about this, but apple should know they're gonna lost a lot of customers about this. The sheeple will continue to obey their corporate overlords and will buy whatever phone that got announced regardless, but I'm sick of it.
Yay! So when you switch to a different platform, can you do us a favor and never return to these forums to constantly complain about buying things you hate? Thanks in advance!
Score: 3 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...