Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is possible Apple is simply looking to secure domains similar to the Smart Keyboard name, but perhaps a more likely possibility is that it is the name for Apple's upcoming wireless keyboard revealed in regulatory filings last month.
Apple already offers a Magic Mouse and a Magic Trackpad, and last month's FCC filings revealed a "Magic Mouse 2" name for the upgraded accessory, so it seems reasonable Apple could be looking to introduce a "Magic Keyboard." The publicly released portion of the filing for the keyboard did not, however, reveal any new "magical" features as it only showed a bottom view of the accessory for the purpose of illustrating where regulatory labels would be displayed.
Image from Apple's FCC filing for new wireless keyboard
Aside from the newly registered domains, we've been unable to find any other references linking Apple to the "Magic Keyboard" name. Searches of trademark databases for many countries did not reveal any such filings that could be plausibly linked to Apple.
It remains to be seen when Apple will introduce its new keyboard and mouse revealed in the FCC filings, but it could possibly come alongside new 21.5-inch Retina 4K iMacs that are just going into production ahead of a release later this year.
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Tuesday January 14, 2025 11:30 am PST by Juli Clover
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Wednesday January 15, 2025 8:49 am PST by Joe Rossignol
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
Monday January 13, 2025 5:33 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Thursday January 16, 2025 8:18 am PST by Joe Rossignol
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources.
The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs.
Goldman...
Wednesday January 15, 2025 6:02 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and now further evidence of the wireless earbuds has surfaced.
Powerbeats Pro 2 images found in iOS 18 code
Apple submitted Powerbeats Pro 2 regulatory documents to the U.S. Federal Communications Commission (FCC) in mid-December. The documents were made available to the public this week, and they were spotted by 91M...
LOL gotta love the way Apple is innovating today! First, they invent the stylus and call it a pencil! w00t! All while charging $99 for it, this is innovation at it's highest level. Then, they try to top that by stealing the Surface's keyboard! Mind = blown!
So...it's a Microsoft Surface keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
You clearly hate Apple, so why do you hang out on an Apple forum?
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
So...it's a Microsoft Slate keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
Surface Pro 3 wants to be desktop and tablet in one. iPad Pro wants only to be a professional touch tablet. Two fundamentally different philosophies. iOS is touch uncompromised. There will be teething problems of course, but you don't change things without following your philosophy fully. Apple said no to Flash and now we can all thank them.
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
We live in a world where being adaptable to changing conditions--a GOOD THING--is widely considered a fault in our leaders. "Hypocritical" or "flip-flopping." It's as though logical thought itself has become a sin...
(In any case, "if it NEEDS a stylus" was the meaning of Jobs' quote--and many awful pre-iPad tablets did need one. That's nothing against having the option for artists. Plus, I'm not sure how Jobs's statement then could be hypocritical vs. what he says now... he's dead, and it's not him making the decision. You'd "hate Apple" less if they were a slave to everything past CEOs said?)
P.S. Apple shipped their own iPad-only physical keyboard alongside the very first iPad 1, and ever since has sold their BT keyboard as an iPad accessory. They have never not sold an Apple keyboard for iPad. (Plus Apple has sold 3rd-party keyboards and drawing pens for years.) And you have invented the quote about "physical keyboards will be a thing of the past." Apple predicted that physical keyboards were not necessary on phones—and they were right.
