Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is possible Apple is simply looking to secure domains similar to the Smart Keyboard name, but perhaps a more likely possibility is that it is the name for Apple's upcoming wireless keyboard revealed in regulatory filings last month.
Apple already offers a Magic Mouse and a Magic Trackpad, and last month's FCC filings revealed a "Magic Mouse 2" name for the upgraded accessory, so it seems reasonable Apple could be looking to introduce a "Magic Keyboard." The publicly released portion of the filing for the keyboard did not, however, reveal any new "magical" features as it only showed a bottom view of the accessory for the purpose of illustrating where regulatory labels would be displayed.
Image from Apple's FCC filing for new wireless keyboard
Aside from the newly registered domains, we've been unable to find any other references linking Apple to the "Magic Keyboard" name. Searches of trademark databases for many countries did not reveal any such filings that could be plausibly linked to Apple.
It remains to be seen when Apple will introduce its new keyboard and mouse revealed in the FCC filings, but it could possibly come alongside new 21.5-inch Retina 4K iMacs that are just going into production ahead of a release later this year.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Thursday March 20, 2025 12:01 am PDT by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Thursday March 20, 2025 2:04 pm PDT by Joe Rossignol
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...
LOL gotta love the way Apple is innovating today! First, they invent the stylus and call it a pencil! w00t! All while charging $99 for it, this is innovation at it's highest level. Then, they try to top that by stealing the Surface's keyboard! Mind = blown!
So...it's a Microsoft Surface keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
You clearly hate Apple, so why do you hang out on an Apple forum?
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
So...it's a Microsoft Slate keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
Surface Pro 3 wants to be desktop and tablet in one. iPad Pro wants only to be a professional touch tablet. Two fundamentally different philosophies. iOS is touch uncompromised. There will be teething problems of course, but you don't change things without following your philosophy fully. Apple said no to Flash and now we can all thank them.
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
We live in a world where being adaptable to changing conditions--a GOOD THING--is widely considered a fault in our leaders. "Hypocritical" or "flip-flopping." It's as though logical thought itself has become a sin...
(In any case, "if it NEEDS a stylus" was the meaning of Jobs' quote--and many awful pre-iPad tablets did need one. That's nothing against having the option for artists. Plus, I'm not sure how Jobs's statement then could be hypocritical vs. what he says now... he's dead, and it's not him making the decision. You'd "hate Apple" less if they were a slave to everything past CEOs said?)
P.S. Apple shipped their own iPad-only physical keyboard alongside the very first iPad 1, and ever since has sold their BT keyboard as an iPad accessory. They have never not sold an Apple keyboard for iPad. (Plus Apple has sold 3rd-party keyboards and drawing pens for years.) And you have invented the quote about "physical keyboards will be a thing of the past." Apple predicted that physical keyboards were not necessary on phones—and they were right.