New Apple TV to Start at $149, Feature Universal Search With Siri
Apple is set to introduce the next iteration of its Apple TV lineup at next week's September 9 media event, alongside the expected announcement of new iPhones, and a previously rumored feature is gaining additional traction today with a report from BuzzFeed claiming the new Apple TV will have universal search functionality, letting users search once and get hits from multiple sources, not just iTunes.
Universal search feature will reportedly be a "cornerstone" of the new Apple TV, allowing users to, for example, search for one movie across services like Netflix, Amazon Prime Video, and iTunes, among others. The ability to search for actors and directors will also be included in the search options, and won't limit users to just movie or television show titles.
Sources familiar with Apple’s plans say that a cornerstone of the the company’s new set-top box is a universal search feature that will enable searches across multiple streaming video services as well as Apple’s iTunes Store. Instead of searching the catalogs of multiple video services one-at-a-time for a particular movie, you’ll now be able to search all — or most of them — at once and then choose the service on which you’d like to watch it. You’ll also be able to search for actors and directors, and run other more targeted searches as well — all with Siri.
The report also claims that the new Apple TV will "start" at a price point of $149, hinting that there could be more expensive models with perhaps the possibility of expanded storage capacities. The $149 retail price does line up with previous rumors that pegged the Apple TV of launching with either a $149 or $199 price tag. The company has been said to be keeping the third-generation Apple TV, currently priced at $69, as an entry-level option.
Along with Siri integration, the next-generation Apple TV is rumored to feature an A8 processor, a touch-pad remote, and an App Store with an SDK available for developers to create apps. The new box will be aimed at more than just video consumption, with recent rumors hinting that the newly designed remote control will include motion sensors to support "casual" gaming experiences.
Update 8:52 AM: According to a follow-up report by 9to5Mac, the new Apple TV's onboard storage will be in the 8–16 GB range, and the touchpad remote included with the box will be black rather than the silver seen on the current Apple TV remote.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...
