The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.
IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.
Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.
Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Saturday March 29, 2025 10:15 am PDT by Joe Rossignol
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect.
The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design.
It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information.
Relocated Charging Port
While the Magic Mouse switched from...
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things.
Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Thursday March 27, 2025 1:59 pm PDT by Joe Rossignol
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out.
That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook.
Specifically, Meta has redesigned the...
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions.
The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
No, but it will have 200 posts bashing Apple for one reason or another.
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.
It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.
And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
