While some critics within the tech media have heavily scrutinized the Apple Watch since its launch, new survey data shared by Techpinions suggests that the true mass market sentiment toward the wrist-worn device is overwhelmingly positive. In particular, the survey found that traditionally "non-tech" users liked the Apple Watch more than those with a closer connection to the tech industry.
According to research firm Wristly and Creative Strategies analyst Ben Bajarin, overall customer satisfaction with the Apple Watch is 97%, which is the highest customer satisfaction rating of any first-generation Apple product ever released. Wristly determined that rating by combining the "Very Satisfied/Delighted" (66%) and "Somewhat Satisfied" (31%) boxes together.
The survey data is based on the Wristly Apple Watch Owner Network, a diversified panel of over a thousand Apple Watch buyers. Wristly says that it asked respondents a series of pre-qualification questions to ensure that the panel did not skew towards only early adopters and instead represented a healthy range of consumers. Among those profiled, Wristly found 34% to be "tech insiders" and 53% to be "non-tech" users.
What has been fascinating about the Wristly Apple Watch Panel is how diverse it is across the adoption cycle spectrum. We have those on the bleeding edge of adoption all the way through mainstream consumers who aren’t buying it for the sake of Apple fanaticism or love of tech and gadgetry but because they saw the utility and usefulness of the product right off the bat. They are all represented in our panel.
Apple Watch customer satisfaction was found to be higher than the original iPhone and iPad, which scored 92% and 91% ratings respectively, although satisfaction levels were contrasting among different types of users. "Non-tech" users and "tech insiders" were most satisfied with the Apple Watch, while "app builders" were slightly less satisfied, with less than half choosing the "Very Satisfied" box.
Apple has not publicly disclosed any official Apple Watch sales figures to date, and will be grouping the wrist-worn device under its "Other Products" category in quarterly earnings reports. Apple Watch global sales estimates range between 2.8 million and 5.7 million ahead of the company's third quarter fiscal results set to be announced on Tuesday at 1:30 PM Pacific.
Thursday January 2, 2025 6:45 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
Thursday January 2, 2025 6:42 am PST by Joe Rossignol
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Below, we recap rumors about the next MacBook Air models.
New Features
Expected
The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU.
Apple already updated the MacBook...
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details.
South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year.
In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
Wednesday January 1, 2025 8:31 am PST by Joe Rossignol
Apple is expected to release a fourth-generation iPhone SE in March, but it has been rumored that the device will have a different name.
The device succeeding the third-generation iPhone SE will be named the iPhone 16E, according to a December 13 post from Fixed Focus Digital, an account with over two million followers on Chinese social media platform Weibo. On December 31, another leaker...
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the first time in 14 years, Apple failed to announce any major new hardware products in 2024, focusing solely on updates and refinements to its existing product lines.
While Apple unveiled a large number of significant hardware refreshes in 2024, such...
Friday January 3, 2025 11:58 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Apple CEO Tim Cook plans to donate $1 million to Donald Trump's inauguration fund, reports Axios. The donation will be a personal donation directly from Cook rather than a donation from Apple.
Following Trump's win, Cook congratulated him on social media site X, and in December, Cook had dinner with Trump at Mar-a-Lago. Cook aimed to maintain a relationship with Trump during Trump's first...
Why is it so impossible for people to believe that a very well design, very well built, and well liked product could also be a flop?
As I typed that, I was reminded of the Sega Dreamcast. It had better graphics than any other game console out at the time. It was the first game console with a built-in modem for online multiplayer. Not to mention dozens of other innovations. Everyone that had one absolutely loved it. Yet, it is considered a huge flop.
Maybe the pricing isn't quite right. Maybe some of the functionality is released too soon - there is a "right time" for new features to really flourish. Maybe the product is amazing, but it is a solution in search of a problem.
Sometimes great products flop. It's not impossible.
The question is: to what degree does being satisfied with the product mean that the customers are actually using it regularly? I own an Apple Watch, and I don't have many complaints about the device, it functions well... but it still doesn't find its way onto my wrist very often.
