Apple Releases Four New Apple Watch Ads Showing the Device Used in Daily Life

Apple today released a new series of Apple Watch commercials on its YouTube channel, depicting the Apple Watch being used in a number of ways in the daily lives of the people featured in the videos. Each of the four videos centers around people who use the watch's functions while traveling, while working out, and while communicating with and interacting with family. Apple has a knack for creating ads that are informative while being touching and funny, and its four new videos are no exception.


Two of the videos, "Berlin" and "Beijing," show the Apple Watch in use as a tool to discover new places to visit while exploring the cities. Two women are seen using the app to get directions to places, look up nearby restaurants, and discover new sights as soft music plays in the background of each video. One woman uses the sketch tool in the Apple Watch to write "SOS" to let her friend know she needs help getting out of a conversation with a guy she isn't interested in.


The third video, "Closer," shows the Apple Watch being used by parents and children, playing tic tac toe, starting up music, and communicating with family. A grandmother receives a sketch to let her know the sex of a baby that was just born, a tired mother accepts a call on her wrist without needing to put down a screaming baby, and a father and son duo play simple games on the device.


Apple's fourth commercial is focused on fitness and shows the Apple Watch encouraging people to be more active. Individuals in the videos struggle through their workouts during fitness classes, runs, and martial arts lessons. One man tries to do pushups while his dog barks at him, while another is slammed to the ground at a martial arts class. The video wraps up with a man getting up in the middle of the night to fill his exercise ring with some late night jumping jacks.


Today's ads follow in the footsteps of the first human-centric Apple Watch ads Apple created to promote the device, which were released in April. "Rise," "Up," and "Us" focused on time management, health and fitness, and communication.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...

Top Rated Comments

WilliamG Avatar
128 months ago
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you can't check your calendar further than six days out, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work at all (no words appear on the Watch while it "thinks"), the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)
Score: 19 Votes (Like | Disagree)
Klae17 Avatar
128 months ago
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work, the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)
Get that sh*t fixed. 99.9% of them work just fine. Stop the embarrassment.
Score: 15 Votes (Like | Disagree)
Alex Moran Avatar
128 months ago
Still happy with my purchase

Attachment Image
Score: 11 Votes (Like | Disagree)
AngerDanger Avatar
128 months ago
Maybe I'm just not a fan of those ads, but they made me realize just how little I need an Watch. Pictochat ('https://en.wikipedia.org/wiki/List_of_messaging_applications_for_Nintendo_game_consoles#PictoChat') for your first seems to be one of the main features pushed, and I cannot see the appeal.
Score: 11 Votes (Like | Disagree)
c55 Avatar
128 months ago
Looks great in theory but in reality it just doesn't work so well.
i think you just described every commercial ever
Score: 8 Votes (Like | Disagree)
Dark Void Avatar
128 months ago
Who's daily life is this? Planes and dragons statues? Fitness?

I need to get out more.
Score: 7 Votes (Like | Disagree)