During an on-stage interview at the Midem Music Industry Festival in Cannes today, Sony Music CEO Doug Morris confirmed Apple will indeed be introducing its "Apple Music" streaming service at its Worldwide Developers Conference keynote tomorrow, according to VentureBeat. While numerous sources have indicated the service will be unveiled at WWDC, Morris' confirmation is notable as coming from a close friend of Apple's Jimmy Iovine and one of the parties involved in the negotiations for launching the service.
Sony Music CEO Doug Morris (right) on stage at Midem (Chris O'Brien/VentureBeat)
“It’s happening tomorrow,” Morris said during an interview at Midem in Cannes that primarily focused on his storied career in the music industry.
A highlight of that career was a 37-year partnership with iconic producer Jimmy Iovine, who now is running Apple’s music services after the company paid $3 billion to acquire Beats. Underscoring Iovine’s role in the music industry, Morris said he still talks to him twice every day by phone. Morris said the move by Apple to bring in Iovine was a brilliant one.
Morris didn't reveal any other details about Apple Music, which is expected to be priced at $10 per month with a generous three-month free trial period and be accompanied by a revamped iTunes Radio service, but he expressed his view that Apple's entry into the paid subscription streaming market will be a "tipping point" for moving the industry from downloads to streaming.
Update Apple's Chief of French content for Apple TV has shared a photo on Instagram apparently showing he has added Apple Music to his responsibilities.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
Am I the only one here who isn't looking forward to 20 minutes of Apple Watch & Apple Stores statistics and then another 30+ minutes dedicated to this music service?
I'm looking forward to stellar new OS X & iOS releases! And hopefully some other unknown surprises!
2015 Keynote:
- 30 minutes of "Look at our sales, WOW! Everyone give each other a hug, did we mention we love our customers?" - iOS 9: Stability improvements! - OS X: Stability improvements! - Apple Music: "OMG look it's U-2!!!" - Fade to black...
There. I just saved you two hours of time and months of Mandarin or sign language classes. You can thank me later.
Am I the only one here who isn't looking forward to 20 minutes of Apple Watch & Apple Stores statistics and then another 30+ minutes dedicated to this music service?
I'm looking forward to stellar new OS X & iOS releases! And hopefully some other unknown surprises!
Under Steve Jobs, a reveal in advance of the keynote would have meant a broken partnership with Sony. The employee who revealed on Instagram would have been fired instantly as well.
