CBS Sports and USA NOW Channels Now Available on Apple TV [Update: And More]

The Apple TV has gained two new channels today in CBS Sports and USA NOW, bringing on-demand sports, drama, comedy, sitcoms and more programming to the set-top box in the United States. The new channels should be appearing on the Apple TV for all users today as an over-the-air update, with CBS Sports offering free sports clips for all users worldwide and USA NOW requiring a U.S. cable subscription to access most content.

cbs_sports_apple_tv

CBS Sports channel for Apple TV

The new channels arrive less than six weeks before Apple is expected to announce its next-generation Apple TV alongside a full-fledged streaming TV service at WWDC in June. The new A8-based set-top box will reportedly feature both an App Store and Siri, in addition to a redesigned remote control with a touch pad and significantly higher internal storage than the current 8GB model.

Apple's much-rumored streaming TV service will consist of a lightweight package of about 25 channels for between $30 to $40 per month, anchored by networks such as ABC, CBS and Fox. The service will be available on several devices, including the iPhone, iPad and Apple TV, with other potential channels in the lineup including Discovery Channel, Animal Planet, TLC, MTV, Comedy Central, FX and Nickelodeon.

USA NOW

USA NOW channel for Apple TV

Apple has been steadily adding new channels to the Apple TV this year, including NBC Sports in late April, CNNGo and TED, Tastemade and Young Hollywood in March and Sports Illustrated's 120 SPORTS in January. HBO NOW, a subscription-based service that provides on-demand HBO content, also went live on Apple TV in early April for $14.99 per month with a free trial available.

Update 11:05 AM PT: Crave TV and Shomi are now available on Apple TV in Canada per Rene Ritchie, with the former requiring a Bell TV subscription and the latter needing a Rogers or Shaw subscription. French-German TV network Arte is also now available on Apple TV in Germany, Austria, Switzerland, France, Belgium and Luxembourg per iFun.de. Fox Sports is also available in Australia, while Hopster has been added in the UK.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

FSUSem1noles Avatar
138 months ago
Please add channels that DON'T require a cable subscription to watch!
Score: 31 Votes (Like | Disagree)
MacDevil7334 Avatar
138 months ago
Apple TV is so desperately in need of an overhaul. This system of just having more and more channels clutter up the home screen with no real organization options aside from hiding unused channels has long outlived its usefulness. I really hope the rumors of a revamped Apple TV with a true App Store that might actually give me some control over the channels that show up on my device are finally going to turn out to be true this year. I've been disappointed too many years running to get my hopes up though...
Score: 15 Votes (Like | Disagree)
John.B Avatar
138 months ago
Dear Apple: This only helps if we can get the content without an existing cable subscription.
Score: 14 Votes (Like | Disagree)
btbeme Avatar
138 months ago
For some reason, posters here think that Apple is intentionally requiring paid subscriptions to watch these channels, and are hoping or demanding that "Apple" changes its policy.

It isn't Apple. That I can guarantee.

And, I can also guarantee that both the ATV interface AND the whole way that you watch TV will be radically different in the near future, depending on how the content providers want to play the game. It will likely take years before they fully agree to a radical overhaul of broadcast TV - there is an enormous amount of money at stake, and the licensing issues are unbelievably complex - but change is coming.

----------

Dear Apple: This only helps if we can get the content without an existing cable subscription.

It isn't Apple.

----------

Perhaps Apple will adopt an amazing new concept as a Store model where I can actually choose what content I want to see on Apple TV rather then forcing it on me at regular intervals and having me spend time removing content I can't see because I am not subscribed or have a cable TV service.

It isn't Apple.

----------

Please add channels that DON'T require a cable subscription to watch!

It isn't Apple.
Score: 9 Votes (Like | Disagree)
driphone Avatar
138 months ago
Keep adding...one more step closer to cutting cable :)
Score: 9 Votes (Like | Disagree)
2457282 Avatar
138 months ago
Tim, PLEASE stop the madness. Stop adding channels that require cable subscription. This is of no use. If I have cable I dont need the Apple TV to see those channels and if I am a cable cutter (I am), this is utterly useless.

And while I have your attention. PLEASE send me my watch already.
Score: 7 Votes (Like | Disagree)