Apple Watch Sold Out in Less Than 6 Hours as Shipping Times Slip on All Models

Apple has officially sold out of Apple Watch stock to be delivered within the April 24 launch day timeframe, as shipping times for all models have slipped to 4-6 weeks or later less than 6 hours after pre-orders started at 12:01 AM Pacific today. Apple Watch Sport models were the first to sell out, with delivery estimates shifting to 4-6 weeks, and then June, on the Apple Online Store in the United States.

Apple Watch Trio
The stainless steel Apple Watch retained fairly better shipping estimates after the pre-order window opened, with most models available to ship in 4-6 weeks after the first hour of availability. The 38mm Stainless Steel Apple Watch with Black Classic Buckle was the last model to maintain its original April 24th to May 8th shipping time, finally slipping at approximately 6 AM Pacific.

It appears that prospective buyers of the Apple Watch Edition will have a difficult time getting their hands on the 18-karat gold watch before summer, as shipping estimates for those models slipped to June-August almost immediately after pre-orders became available. Apple Watch Edition stock will also be limited to select Apple Stores in the United States and other launch countries.

Apple confirmed on Thursday that it expected Apple Watch demand to exceed supply upon launch, although it is unknown how many devices the company made available for pre-orders. Multiple reports in recent weeks claimed that Apple Watch stock would be limited at launch, possibly due to manufacturing delays or, as some critics suggest, an attempt to generate artificial hype for the wrist-worn device.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

RichTF Avatar
131 months ago
Do we really have to play this game every time there's a new Apple product?

"It won't sell."

… product sells out in hours …

"Apple are deliberately holding supply back."

… sales figures show they sold a metric crapton …

"It's only the loyal fanboys that bought them."

… next quarter shows sales growth …

"We've reached saturation point."

… continued sales growth …

… repeat for the next X years …

*sigh*
Score: 164 Votes (Like | Disagree)
Rogifan Avatar
131 months ago
I doubt they truly sold out. Its more likely Apple is holding back supply to create demand.
Scarcity effect. Marketing 101.
More silly BS after every Apple product launch. MacRumors 101.
Score: 92 Votes (Like | Disagree)
Derekuda Avatar
131 months ago
I doubt they truly sold out. Its more likely Apple is holding back supply to create demand.
Score: 56 Votes (Like | Disagree)
Mac21ND Avatar
131 months ago
Scarcity effect. Marketing 101.
Score: 53 Votes (Like | Disagree)
ZCT Avatar
131 months ago
I don't really understand what draws so many people to this forum just to post anything from sarcastic hate thru angry get off my lawn fist shaking.

I especially don't understand why so many are desperately hoping and predicting a flop for this product.

If Apple do well with this, they will raise lots of money to help them make Apple products you do want to buy. No one is making anyone buy the Apple Watch.

Just because YOU don't want one, doesn't mean that the next person who does want one is an idiot.
Score: 39 Votes (Like | Disagree)
JackANSI Avatar
131 months ago
Lack of stock does not indicate strong demand...
Score: 29 Votes (Like | Disagree)