Apple Reportedly Has Small Team Working on Augmented Reality Projects

GlassPiper Jaffray analyst Gene Munster claims in a note to investors that Apple has a small team working in and exploring the augmented reality field. Munster believes that while augmented reality is still a decade away from broader consumer adoption, Apple is preparing for the next evolution in computing and will be able to offer fashionable wearables that people will actually want to wear.

"While it is limited, we believe Apple has a small team of engineers exploring augmented reality applications. We believe that at the core, the group is likely trying to understand a wearable interface that design would ultimately make fashionable/socially acceptable. At this point, we believe it is difficult to determine if or when these experiments might yield a product."

Google Glass is perhaps the most notable example of a wearable that, while revolutionary in many aspects, created some uncomfortable situations for those wearing the device in public. Glass Explorer Edition was quick to be banned from several public establishments, including movie theaters, casinos, restaurants, hospitals, sports venues, schools, banks and more due to its ability to discreetly take photos and record videos.

Munster remains skeptical about whether Apple's focus on augmented reality will result in a future product, as it is common for the company to research and develop new products and technologies that are never released to the public. Munster also has a less than impressive track record at divulging Apple's upcoming plans, so his predictions should be treated with a proverbial grain of salt.

Apple began allowing developers to release augmented reality apps on the App Store nearly six years ago, such as Google's mystery game Ingress. Apple also began exploring augmented reality for Maps in 2011, corroborated by a March 2014 report claiming that the iPhone maker still plans to add augmented reality features to Maps. Based on Munster's comments, Apple appears to remain interested in the field.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Be Compatible With These iPhones

Sunday December 22, 2024 8:09 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple. The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro ...
m3 macbook air blue

Apple Accidentally Leaked the Next MacBook Air

Sunday December 22, 2024 8:33 am PST by
Apple earlier this month released macOS 15.2, and in doing so it accidentally confirmed new MacBook Air models coming next year. Apple accidentally released macOS 15.2 restore files for unreleased "‌MacBook Air‌ (13-inch, M4, 2025)" and "‌MacBook Air‌ (15-inch, M4, 2025)" models. While it no surprise that the 13-inch and 15-inch MacBook Air models were going to be updated with the M4 ...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
Generic iOS 18 Feature Real Mock

iOS 18.2.1 Update Coming Soon for iPhone

Saturday December 21, 2024 4:45 pm PST by
Apple appears to be internally testing iOS 18.2.1 for the iPhone, based on evidence of the software update in our website's analytic logs this week. The logs have accurately revealed many iOS versions before they were released. iOS 18.2.1 should be a minor update that fixes bugs and/or addresses security vulnerabilities, but it is unclear which specific issues might be resolved. The update...
iPhone 16 Apple Store

iPhone Sizes Change Next Year: What to Know

Monday December 23, 2024 7:40 am PST by
This year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and next year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
AirTag and Lavender iPhone

AirTag 2 Launching Next Year With These New Features

Tuesday December 24, 2024 8:35 am PST by
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
iphone 16 pro design cameras

iPhone 18 Pro Rumored to Be More Like DSLR Camera With This Upgrade

Monday December 23, 2024 6:24 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly two years away from launching, a new feature has already been rumored for the devices. In a blog post today, Apple supply chain analyst Ming-Chi Kuo reiterated that the main rear camera on both iPhone 18 Pro models will offer variable aperture, which would be a first for the iPhone. The main camera refers to the 48-megapixel...
Google Nest Hub 2

New 'HomePod' With 7-Inch Display, A18 Chip, and More Reportedly Launching Next Year

Saturday December 21, 2024 2:03 pm PST by
Apple plans to release a new "HomePod" with a 7-inch LCD display, an A18 chip, and Apple Intelligence support in 2025, according to DigiTimes. Google's Nest Hub It is unclear how much the screen-equipped HomePod would cost, but Apple is seemingly aiming for a reasonable price. In a paywalled report this week, the supply chain publication said Apple has selected China-based manufacturer Tianma ...

Top Rated Comments

tevion5 Avatar
128 months ago
To enable people to live in a reality where the Apple Watch is worth buying.
Score: 18 Votes (Like | Disagree)
AppleScruff1 Avatar
128 months ago
I look forward to Apple releasing their augmented reality hardware and everyone debating who did it first, who made it popular and who makes the most money off of it.

Oh good times lie ahead, MR.

I think there are already some who live in an Apple augmented reality. :eek::D
Score: 15 Votes (Like | Disagree)
samcraig Avatar
128 months ago
I look forward to Apple releasing their augmented reality hardware and everyone debating who did it first, who made it popular and who makes the most money off of it.

Oh good times lie ahead, MR.
Score: 9 Votes (Like | Disagree)
PRSGuitarist Avatar
128 months ago
To enable people to live in a reality where the Apple Watch is worth buying.

Hm.. My glasses must have some of this functionality built in, because I already live in that world.
Score: 6 Votes (Like | Disagree)
troop231 Avatar
128 months ago
I want Augmented Reality Distortion Field. Would be great for business and product pitches at meetings. :p
Score: 4 Votes (Like | Disagree)
cambookpro Avatar
128 months ago
Piper Jaffray analyst Gene Munster...

Genuinely stopped reading there.
Score: 4 Votes (Like | Disagree)