Tim Cook in London to Talk Apple Watch and Visit Covent Garden Retail Store
Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated "Spring Forward" media event on March 9.
Cook claimed that the Apple Watch will have several features that go beyond timekeeping and health and fitness, such as the ability to replace large car key fobs that come with most current vehicles. "This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said.
The chief executive told Apple retail employees at the Covent Garden store that the Apple Watch will be unlike any other product the company has ever sold before. "We've never sold anything as a company that people could try on before", said Cook. He added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April.
During his visit to the Covent Garden store, one retail employee asked Cook what his biggest accomplishment was in the past year. "I'm proud we stayed true to our North Star", replied Cook. "We are pro-privacy, pro-environment and pro-human rights." He added that the Covent Garden location is one of his favorite Apple Stores and praised the retail staff for being such a contributing factor to Apple's success.
Cook has been traveling on an international tour this week, making stops in Belgium, Germany and Israel over the past several days. The chief executive kicked off the week in Belgium to meet with the European Commission, visited the newsroom of popular German publication BILD on Tuesday and traveled to Israel on Wednesday to sit down with President Reuven Rivlin, committing to continued growth in the country.
Popular Stories
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Below, we recap rumors about the next MacBook Air models.
New Features
Expected
The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU.
Apple already updated the MacBook...
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details.
South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Apple started making Siri more capable with Apple Intelligence features in iOS 18.1 and iOS 18.2, but there are additional Siri updates that are set to come in 2025 with iOS 18 and iOS 19. By this time next year, Siri should be much smarter, if Apple's planned changes live up to what the company says is coming.
Features Coming in iOS 18
The best new Siri features haven't been added yet,...
Apple CEO Tim Cook plans to donate $1 million to Donald Trump's inauguration fund, reports Axios. The donation will be a personal donation directly from Cook rather than a donation from Apple.
Following Trump's win, Cook congratulated him on social media site X, and in December, Cook had dinner with Trump at Mar-a-Lago. Cook aimed to maintain a relationship with Trump during Trump's first...
Apple refreshed the Mac mini back in November, adding M4 chips and increasing the base memory. We did a hands-on impressions video at the time, but we thought we'd follow that up with a more in-depth review now that we've had more time to spend with Apple's cheapest desktop machine.
Subscribe to the MacRumors YouTube channel for more videos.
Priced starting at $599, the Mac mini offers the...
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year.
In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
