Apple is set to report its financial results this afternoon for Q1 2015, a three-month period spanning October through December that directly followed the launch of the highly-anticipated iPhone 6 and iPhone 6 Plus. Despite offering guidance of between $63.5 to $66.5 billion in total sales, many analysts are predicting that Apple outpaced those numbers in what could amount to a record-breaking quarter.
Fortune has averaged the estimates of 35 analysts, including 20 professionals and 15 amateurs, and determined that expectations are for Apple to report earnings of $2.68 per share, a nearly 30% year-over-year increase, and revenue of $68.7 billion, about a 20% increase from the year-ago quarter and $2.2 billion higher than Apple's high-end forecast.
The first quarter has historically been the most lucrative for Apple, as the company typically launches new or refreshed products in the fall ahead of the busy holiday shopping season. Apple has posted record-breaking first quarter earnings results for over a decade, a span in which it announced several iconic products such as the iPod, iPhone, iPad, MacBook Pro and MacBook Air.
Analysts believe that Q1 2015 will be a home run for Apple on the strength of the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the new smartphones were a major draw for many existing iPhone users looking to upgrade, and enough of a reason for some Android users to make the switch. Apple also launched a few other noteworthy products in the quarter, including the iMac with Retina 5K Display and new iPads.
MacRumors will be providing live coverage of Apple's financial results as they are reported around 1:30 PM PT (4:30 PM ET), including the subsequent earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2 PM PT (5 PM ET). At that time, we'll have a clearer picture of just how well Apple managed to perform in the quarter.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
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Next iPhone will sell very well, like Samsung smartphones.
Gradually the fad will pass simply because there is no extraordinary (or even plain ordinary) leadership at Apple.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
Apple's USP is not the hardware, it's the software with an easy to use UI and integrated App/iTunes Store making it simple to purchase everything from songs to apps to books to games.
I agree with you in spirit, but I actually think Apple has some pretty nice hardware too. Their custom SoC's, which they don't *have* to make, have tended to raise the bar for the rest of the industry almost every year since the A5.
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
1) I thought we were talking about the iPhone? But Apple isn't the only one doing soldered RAM in the types of machines Apple is (ultra thin laptops for example). All you have to do anyway is buy the maximum amount. But it costs more? Well Apple has never had a problem charging more and it seems more people, not less, are willing to pay as time goes on...
2) Personal preference. I'll bet you'll find the vast majority of people aren't that concerned with "skeumorphism" or "flat ui" and sit in front of their computer with a magnifying glass.
3) I'll give you that, they had some buggy releases recently... Not sure how that's any different from the Jobs era, though.
4) The 2015 Mac Mini has a slower cpu, but much faster I/O. heh, it actually makes a *better* little server in a lot of ways just because of that. Where was Final Cut abandoned? And why is the Mac Pro "impractical" for "real business"? You have to be more specific than that or it's meaningless.
5) "Spending their inheritance" are you implying they're burning through their cash? Because the total amount keeps increasing every year. They're incredibly thrifty with their money it seems except when it comes to securing huge supplies of "stuff" for their products (ram, displays, etc).
What I am saying is that a large screen is the only thing left to do to an iPhone that has not evolved for 3 years.
The competitive edge is gone, and soon the iPhone will be left to fend for itself. I don't expect anything more from Cook/Ives.
Camera Upgrade? VR? HomeKit + TouchID integration? Ocular tracking? Inductive Charging? Improved AI? Gaming hardware support? OS synthesis?
Just because your design vision is limited does not mean there isn't any more competitive opportunities for the iPhone.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
Look, you want an acid test for how good Cook is going to be? Look at the attention to detail with respect to UI elements if there is in fact a stylus on this new convertible device and how well it fits into the rest of the iOS functionality. That will be 100% something that Steve would make sure is executed not just successfully, but _best in the marketplace_