Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States.
While CIRP's survey included only 500 users and thus may include a significant margin of uncertainty, the data shows Apple's U.S. activation market share increasing from 28 percent in the July-September 2014 quarter to 50 percent in the October-December quarter. The significant jump was clearly fueled by strong consumer interest in the iPhone 6 and 6 Plus.
"The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter," said Josh Lowitz, Partner and CoFounder of CIRP. "Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales."
CIRP's survey also found that most of the quarter's iPhone purchases (86 percent) came from loyal Apple customers who upgraded from older iPhones. While Apple retained its customer base, Samsung and LG lost customers, with 25% of Samsung owners and 18% of LG owners who activated a new phone switching to an iPhone.
Sales of the iPhone 6 and 6 Plus may continue to be strong in early 2015, with a high numbers of consumers intending to buy an iPhone in the next three months. According to 451 Research’s ChangeWave December survey, more than half of early adopters plan to buy an iPhone when they purchase a new phone in the next 90 days. While the number is down significantly from the previous quarter, it remains high considering the new iPhones have been available for several months already.
"This is the highest level of Apple demand ever recorded in our smartphone survey three months after a major new release," said Andy Golub of 451 Research.
The ongoing demand for the iPhone 6 and 6 Plus reflects growing consumer interest in larger phones with 60 percent of future buyers looking to purchase a 5-inch or larger smartphone. This 2014 figure is a significant jump from the 40 percent ChangeWave recorded in the same quarter of 2013.
Apple released the iPhone 6 and 6 Plus in September 2014 with long lines for the phone and delayed ship times shortly after the phones went on sale, and Apple announced record-breaking sales of 10 million units in the first weekend of availability. Apple will announce the results for its first fiscal quarter of 2015 (fourth calendar quarter of 2014) on Tuesday, January 27. The quarterly earnings statement will be released around 1:30 PM Pacific/4:30 PM Eastern, with a conference call to discuss the report following at 2:00 PM Pacific/5:00 PM Eastern.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
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Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
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Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Thursday November 20, 2025 8:21 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
