Bose Products Could Be Returning to Apple Store Shelves Next Week [Updated]

Back in October, Apple removed all Bose audio products, both demo and sellable, from its retail stores around the world, but it appears the company may be planning to reintroduce Bose products to store shelves in the near future.

According to a source that spoke to French Apple website iGen.fr [Google Translate], some Apple retail stores have begun receiving shipments of Bose products with orders to put the products back on store shelves next week.

bose-speaker
It was not clear why Apple removed Bose products from its retail stores, but the decision did follow Apple's acquisition of Beats Electronics and a July patent infringement lawsuit that Bose filed against Beats. In the lawsuit, Bose accused Beats Electronics of infringing on several patents related to noise cancellation and other audio technologies with its Beats Studio and Studio Wireless headphones.

Shortly before Bose products were removed from Apple Stores, Beats and Bose agreed to settle the dispute between them, so it's possible that a planned removal and reinstatement of Bose products may be related to now-settled disagreement between the two companies. The move to remove Bose products from stores may have been initiated ahead of the settlement, with the products now able to return due to the end of the feud.

While a return of Bose products to the Apple Store following the end of the lawsuit makes some sense, it remains unclear whether iGen.fr's information is accurate. Beats and Bose still offer competing products, and recently, Bose teamed up with the NFL to ban NFL players from wearing Beats headphones during games. Rather than taking offense at the move, however, Beats co-founder Jimmy Iovine was pleased with the attention the ban garnered Beats, saying "I can't believe I'm this lucky" and that it made Beats "look like superheroes."

Bose products are not the only products that Apple has removed from its store shelves in recent months. The company also pulled Fitbit fitness accessories from its retail and online stores in November, without explanation.

Update 12/9: 9to5Mac has acquired internal store information that confirms Bose products such as the SoundLink III Bluetooth Speaker will be returning to store shelves shortly.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Available at Significantly Lower Price Until Next Week

Friday April 18, 2025 11:42 am PDT by
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer. In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...

Top Rated Comments

Sonmi451 Avatar
135 months ago
I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.

if it's a choice between beats and bose, we all lose.
Score: 13 Votes (Like | Disagree)
MasterRyu2011 Avatar
135 months ago
I love that portable Bose speaker. Very compact, but packs a punch. You can spend less for louder speakers, but the quality is great with this one.
Score: 9 Votes (Like | Disagree)
teslo Avatar
135 months ago
Not the top dog in audio fidelity and slightly overpriced.
...i disagree, regarding the mini soundlink (pictured in OP). the thing is a crispy, well-rounded bass Beast.
Score: 8 Votes (Like | Disagree)
maflynn Avatar
135 months ago
I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
135 months ago
It would be awesome if they carried Sennheiser, Grado, Shure, Beyerdynamic, and Audio Technica headphones as well.
Score: 5 Votes (Like | Disagree)
SimonTheSoundMa Avatar
135 months ago
Bose and Beats, both as bad as each other. Terrible products that are over-hyped and over-priced.
Score: 5 Votes (Like | Disagree)