Since their September launch, Apple's iPhone 6 and 6 Plus have produced record-setting revenue and sales for Apple, but looking beyond financials, the handset also is radically changing the reading habits of those who own the large-sized devices, according to news-reading service Pocket.

Pocket recently analyzed 2 million article and video opens and examined the reading behavior of readers both before and after the launch of the iPhone 6 and 6 Plus. In particular, the study compared how iPhone and iPad usage changed after the recent iPhone launch.

PKTBlog_iPhone6_v2
According to the results, customers with an iPhone 5s and an iPad spent an equal amount of time with each device. As users adopted the iPhone 6, however, they spent considerably more time reading on their iPhones than on their iPads, with users choosing their iPhone over the iPad 72 percent of the time.

This trend was even greater among iPhone 6 Plus owners, who grabbed their iPhones 80 percent of the time when they wanted to read. The big screen of the iPhone 6 Plus also increased video watching by 40 percent.

Even before it was announced, analysts expected the larger-screened iPhone 6 and 6 Plus would cannibalize iPad sales, especially for the 7.9-inch iPad mini. Overall, iPad sales are on the decline, dropping as much as 12.7 percent year over year as the tablet market begins to slow.

Related Roundup: iPad
Tag: Pocket
Buyer's Guide: iPad (Buy Now)
Related Forums: iPad, iPhone

Top Rated Comments

whooleytoo Avatar
134 months ago
There's also an element of "newest, shiniest device" though. When I got my iPhone, I started using that more. Then I bought an iPad Air, which I used for everything. Next week I'm getting a new MacBook Pro, which I'll use more..
Score: 17 Votes (Like | Disagree)
bpeeps Avatar
134 months ago
iPhone 6 + iPad Air is perfect for me.
Score: 7 Votes (Like | Disagree)
ThunderSkunk Avatar
134 months ago
I won't be satisfied until I can connect my brain to the net and all the content online is simply an extension of my memory.
Score: 5 Votes (Like | Disagree)
allanfries Avatar
134 months ago
If I had an iPhone 6, (and I would never get anything larger than 4.7" for a phone) I would still reach for my mini for all reading, web based things while at home. My iPad is a coffee table tablet 99% of the time. As I'm home 90% of the time as well, going to my phone instead of my tablet seldom happens.
Score: 2 Votes (Like | Disagree)
TMRJIJ Avatar
134 months ago
Lot of ipad 2 users whose iPads have been bricked by ios8 accounting for some of this.

Nope! (Replying from iPad 2 with iOS 8.1.1)
Score: 2 Votes (Like | Disagree)
HenryCase Avatar
134 months ago
Sadly, books created in Apple's own iBooks Author won't open in iBooks on an iPhone. They still only open on iPads. Was hoping they'd enable this with iOS 8, or on a 6plus...
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
iphone 17 pro asherdipps

iPhone 17 Pro Max Said to Be Thicker to Accommodate Larger Battery

Friday March 7, 2025 2:47 am PST by
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe. Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
Apple MacBook Air hero

New MacBook Air Quietly Fixes This Decades-Long Design Oversight

Friday March 7, 2025 6:58 am PST by
In a move that probably won't make headlines but should delight detail-oriented Mac users everywhere, Apple has quietly corrected a 26-year-old design inconsistency on its keyboards. The Mute key, a staple on Mac keyboards since the PowerBook G3 'Lombard' debuted in 1999, has finally received a logical redesign on the new MacBook Air with M4 chip. As spotted by iCulture, the key now displays ...
Apple Intelligence General Feature

Apple Delays Apple Intelligence Siri Features

Friday March 7, 2025 9:35 am PST by
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball. Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...