maps_icon_ios_7Apple has continued its efforts to improve its Maps app with the addition of ten new data providers, according to a new report from Apple Maps Marketing (via 9to5Mac). The new providers specialize in providing Apple with business listings.

Apple Maps Marketing came upon the information when inquiring about Apple Maps Connect and its Business Portal, which allows businesses with over 1,000 locations to add their listings to Apple Maps. Apple responded to the inquiry by pointing the site to a group of data providers that supplied Apple with information on businesses with less than 1,000 locations.

DAC Group
Factual
Location3 Media
Marquette Group
Neustar/Localeze
Placeable
PositionTech
SIM Partners
SinglePlatform
UBL
Yelp
Yext
Yodle

Three of the providers on the list -- Yelp, Factual and Neustar/Localeze -- were already known to be providing Apple with data for its Maps app, which indicates that the remaining 10 are providers Apple has inked deals with more recently. While the list doesn't include other known Apple Maps partners like Acxiom, it does suggest Apple is continuing to add more partners to improve its data.

Top Rated Comments

joshwenke Avatar
134 months ago
Maps actually works quite well now - haven't had any problems with it and I use it nearly every day for work.
Score: 10 Votes (Like | Disagree)
bmunge Avatar
134 months ago
I'm a massive Apple fanboy but I finally switched to Google Maps this year and have found it much better. The traffic data here in Chicago is much more accurate. I love that it shows you what lane to be in for turns and the faster route indicators are really cool. Apple has a ways to go still.
Score: 9 Votes (Like | Disagree)
ThunderSkunk Avatar
134 months ago
More data in an app that still barely useful in use all these years and high-profile firings later. Every time I take another trip, I get the feeling that no one at Apple actually uses their own Maps app, or never travels beyond urban neighborhoods.

If they did, they would immediately discover these basic things sorely missing from Apple Maps and address them:

1. Planning a route of more than one destination. ie: I have 5 errands to run, and I need to do three of them in a certain order, what are some routes? Fastest, shortest distance, bonus points for the least gas guzzling based on speeds, stops & distance?

2. Load and STORE the maps. Out on the road, you cannot count on a steady, stable, high speed cellular connection at your disposal. When a user initially asks for directions, they should have a "Save route" option, whereupon the app begins downloading the maps along that route to LOCAL STORAGE, including the fine detail maps illustrating turns, areas off route to the nearest gas station, and ask the user how long they'd like to store them, a day, week, month, year. Upon completing a route, the app should ask if it's ok to delete that route & maps, or if you'd like to store it, or if you'd like to use it again for the return trip.

3. When a user asks the app for directions, and then proceeds down that route, and the app follows the users location along that route for a quarter mile or more, the app should consider the person en route. Forgetting their route and dumping their maps at some random point (usually when you stop for gas) because they didn't hit a "start" button is a stupid way of leaving people stranded and lost. Less buttons, more usefulness.

4. Show useful map data. A 50 foot view down a straight highway with a semi intelligible note about the next turn, is not useful. The overview should always show the users position. A view that auto-zooms to shows our position on the REMAINING route with a preview of the next upcoming turn so you can get in the correct lane early would be helpful. In-line directions should actively zoom between you and your next turn or exit.

5. Tap on upcoming exits to display how far away their gas and restaurants are. ...better yet, ever-present "GAS" & "FOOD" icons, that at any point can tell you where the nearest options are. Like asking Siri, but able to be performed out in the boonies where there aren't reliable cellular connections, because it should be able to read that data off its LOCALLY STORED MAPS.

6. On-screen toggles for voice instructions volume & mute, independent of the levels the music or podcasts you're listening to are playing at.

Etc. All things that Apple can do or sit back and watch their competition do.

Leaving for another 3-state drive in 6 minutes. Bringing the wifes iPad, and several road atlases.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
134 months ago
Apple Maps still does not allow users to select "no toll", "no highway" route.
Score: 6 Votes (Like | Disagree)
Gav2k Avatar
134 months ago
Apple are working on maps in all honestly. I reported 10 errors last week and within 6 days they messaged me to say they were fixed
Score: 6 Votes (Like | Disagree)
bluespark Avatar
134 months ago
Maybe some of them can alert Apple to the fact that public transportation exists.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Apple Maps 2024

Apple Maps Might Start Showing Ads

Sunday February 16, 2025 7:22 am PST by
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again. This time around, he said Apple has yet to...
Tim Cook Apple Park

10+ Announcements Apple Could Have Rolled Into a February Event

Saturday February 15, 2025 8:00 am PST by
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead. There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event: ...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
m2 pro mac mini

Apple is Now Selling a Refurbished Mac Mini for Just $319 (!)

Saturday February 15, 2025 9:58 am PST by
A few days ago, we reported that Apple's refurbished Mac mini pricing had a problem, and it appears that Apple has taken note. Apple was offering a refurbished Mac mini with the M2 chip, 16GB of RAM, and 256GB of storage for $559, which was $50 more than a refurbished Mac mini with the M4 chip, 16GB of RAM, and 256GB of storage. All other key specifications were equal. That's no longer...
iPhone SE 4 Thumb 1

Apple's Next iPhone SE Launching on Wednesday - Here's What We Know

Friday February 14, 2025 4:04 pm PST by
Apple CEO Tim Cook teased an Apple announcement that's coming on Wednesday, February 19, and it's looking like that mystery announcement will be the next-generation iPhone SE. We've been hearing about the iPhone SE 4 for quite some time now, and we essentially know everything to expect. If you want a sneak peek at what's coming, read on. Naming Apple first introduced the iPhone SE in...