Apple has seemingly halted in-store pickup for the Apple TV in its online store, as none of the company's U.S. locations are providing the option. Notably, the Apple TV is still listed as shipping"within 24 hours" on the company's online store, and is still being offered with a $25 iTunes Store gift card as a part of an ongoing promotion.

apple_tv_no_pickup
Currently, it is unknown as to why Apple halted the pickup option for the Apple TV. It is entirely possible that the inability to schedule an Apple TV for in-store pickup is an outage or error on Apple's part. While mostly unlikely, it may also indicate that Apple is gearing up to release an updated Apple TV, which has been heavily rumored for quite some time.

Czech website Letem Svetem Applem (Google Translate) claimed last week that European Apple resellers have stopped receiving their supply of Apple TVs, however no other sources have indicated that stock has been running low. In the United States, retailers such as Best Buy and Amazon still show the product as "in stock".

Previous rumors have suggested that the next-generation Apple TV would be a major product for Apple, featuring set-top box features that interact with live and on-demand content, gaming capabilities, Siri integration, and more. However, a report from The Information this past July claimed that the new Apple TV would be delayed until 2015 due to negotiation difficulities between Apple and cable companies. Apple's SVP of Internet Software and Services Eddy Cue stated earlier this year that it was "complicated" solving problems with TV, adding that Apple is continuing work on the subject.

Thanks, Kyle!

Top Rated Comments

ABCDEF-Hex Avatar
148 months ago
They do -

Hopefully they'll be releasing a version that can stay connected to a WiFi network for more than 20 minutes!

Make an effort to find out what you are doing wrong and ask for help before
you blame Apple and assume everyone else is having a problem.
Score: 17 Votes (Like | Disagree)
Frazzle Avatar
148 months ago
I don't care about an Apple TV update; interactivity while watching movies or television is highly overrated IMO.

I'd be happy if they would finally enable the little thing to output 24fps video. All the movie content on the iTunes store is properly encoded at 24fps, yet Apple's main device for movie playback is unable to play it back smoothly?! Weird.

Seems like a minor software upgrade would fix it, but hey, this is Apple. And the masses probably don't care about 3:2 pulldown and all that, given that many people like the 'soap video look' that the frame interpolation schemes in their televisions create. Sigh.
Score: 9 Votes (Like | Disagree)
Dustman Avatar
148 months ago
Hopefully they'll be releasing a version that can stay connected to a WiFi network for more than 20 minutes!

... they do?
Score: 7 Votes (Like | Disagree)
Pakaku Avatar
148 months ago
I sold my AppleTV 2 for a hefty profit on eBay several months ago in anticipation of Apple TV 4 and still nothing. My wife needs one ASAP for showing our kids some educational videos that are in our iTunes library in the mac upstairs. She wants to show them downstairs where the tv is. We used to use the appletv2. Now we have a chromecast and it is definitely not user friendly to do the same thing.
If it really is so important, bite the bullet and get what's out right now.
Score: 7 Votes (Like | Disagree)
2010mini Avatar
148 months ago
So many assumptions here ironically!

I've made an effort as in I've talked to Apple on the phone, and had two exchanges.

I haven't assumed everyone is having the same problem; I'm well aware they don't otherwise there'd be a massive recall.

The bottom line is everything in my house works flawlessly with WiFi, apart from my ATV.

I have never had an issue with my apple tv on wifi. what router are you using? have you tried giving it a static IP address?
Score: 4 Votes (Like | Disagree)
Ray Brady Avatar
148 months ago
I don't know why people are pretending it's not an issue in this thread.

Because it's not an issue for most people. My ATV has never disconnected from our WiFi network. I've used it at two other people's homes, and it had no problems connecting and staying connected. No pretense needed; it's not an issue for me.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...