Samsung Launches New 'Screen Envy' Anti-iPhone Ad

Over the past several weeks, Samsung has released three different ads pitting its Galaxy S5 and its Galaxy Tab S against Apple's iPhone and iPad. Now the company is back today with a new anti-iPhone ad that highlights the Galaxy S5 as having the "screen your friends wish they had."

The spot depicts an iPhone user sitting next to a Samsung user, with the two discussing the rumored larger screen of the upcoming iPhone 6. "iPhone might be getting a bigger screen," the iPhone owner tells his S5-toting friend. "That hasn't happened yet?" the friend replies as the two go on to compare their phones.

You know that thing you've been waiting on for like two years and how it's supposed to be awesome and how it's going to blow your mind? Well, it's been here this whole time. But maybe you just like waiting.

Immediate gratification is an advertising tactic Samsung has used before, with its new ad harkening back to its well-known 2011 commercial series that depicted iPhone owners waiting in long lines for new iPhones while enviously eyeing Samsung devices. The ad also includes Samsung's tagline "The Next Big Thing is Here," which reportedly infuriated Apple in the past.

The company's Galaxy S5, introduced in back in February, includes a 5.1-inch display, but Samsung devices have had larger-sized screens for several years running. Apple is planning to address growing consumer demand for bigger displays with the iPhone 6, introducing two new models with 4.7 and 5.5-inch screens. The 4.7-inch iPhone 6 is set to launch in September, while the larger 5.5-inch version may come somewhat later in 2014 or early 2015.

Popular Stories

Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
iphone 17 mockups idevicehelp

Video Shows iPhone 17 Mockups Based on 'Internal Documents'

Monday March 10, 2025 4:41 am PDT by
YouTuber iDeviceHelp on Friday posted a video that shows off mockups of Apple's forthcoming iPhone 17 models that are purportedly based on "internal documents." We're sharing the video here since it was made in collaboration with leaker Majin Bu, who last month published similar iPhone 17 renders that were widely corroborated by separate leakers with links to Apple's Chinese supply chain....
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
iOS 18

iOS 18.3.2 Update Coming Soon for iPhones

Monday March 10, 2025 7:25 am PDT by
Apple employees are internally testing iOS 18.3.2 for iPhones, according to our website's visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update should be released in the next week or two. iOS 18.3.2 will be a minor update that addresses software bugs and/or security vulnerabilities. Don't expect any new features. iOS 18.3.2 will be an interim...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...

Top Rated Comments

Akuratyde Avatar
139 months ago
Am I the only person left in the world that doesn't want a bigger screen? I think the size of the iPhone 5 is perfect.
Score: 94 Votes (Like | Disagree)
gmanist1000 Avatar
139 months ago
News flash Samsung: I don't want crappy Android software, or your terrible TouchWiz overlay.
Score: 64 Votes (Like | Disagree)
MrLoL Avatar
139 months ago
Are they that jealous of Apple?
Score: 42 Votes (Like | Disagree)
JoshDoug Avatar
139 months ago
In fairness to Samsung they've got a point, apple has been slow with bringing a variety of screen sizes to its line up (hopefully this will be over by september), but my major gripe with this ad is that Samsung showed no benefit to having a larger screen, they just showed the other guy answer a phone call, and walk off with a massive slab of plastic next to his face.
C'mon Samsung, if you're going to bash apple in these ads, at least try and make them clever.
Score: 29 Votes (Like | Disagree)
Rogifan Avatar
139 months ago
I think Samsung needs to get professional help over their Apple obsession. :D

And make no mistake, they're essentially calling iPhone users stupid. I wouldn't say that's the way to win people over and get new customers. But my guess is these ads aren't meant for average consumers; they're meant to get page views on tech sites and ignite flame wars in the comments sections.
Score: 27 Votes (Like | Disagree)
luckydcxx Avatar
139 months ago
no wonder Samsung missed their earnings and their executives had to give back their bonuses ... smh
Score: 26 Votes (Like | Disagree)