As it has for several quarters now, Apple continues to trail the overall smartphone market's booming growth, with the company's 16.8 percent year-over-year growth in the first quarter registering as the lowest among top five vendors in a market that grew by 28.6 percent as a whole, according to a new report from research firm IDC. Market leader Samsung also trailed the broader market's growth as Huawei, Lenovo, and LG all jockeyed for position in the closely contested third through fifth spots in the rankings.
Worldwide smartphone shipments in 1Q14 in millions of units (Source: IDC)
Apple reached a new first quarter record, breaching the 40 million unit mark. The company saw double-digit growth in Japan as well as across multiple developing markets, including Brazil, China, India, and Indonesia. Still, this made for the lowest year-over-year improvement among the leading vendors. What remains to be seen is when – not if – Apple's rumored large-screen models will arrive on the market, filling a gap in the company's portfolio that has been exploited by the competition.
In the overall mobile phone market, Apple again outperformed most of the competition as feature phone sales continue to dwindle. With Apple's all-smartphone lineup taking nearly 10 percent of the overall market in the quarter, the company is within striking distance of Nokia, which garnered 11.3 percent of the market as it continues to be hit hard by the decline in feature phone sales and instability as it has shifted from Symbian to Windows Phone. Just days ago, Microsoft completed its acquisition of Nokia's phone unit, officially uniting software and hardware in what has been a close partnership over the last several years.
Worldwide mobile phone shipments in 1Q14 in millions of units (Source: IDC)
Apple last week announced record March quarter earnings on the strength of its 43.7 million iPhones shipped. The iPhone continues to drive Apple's overall financial performance, representing 57 percent of the company's revenue for the quarter.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
(I'll tell you what the point is... the industry needs to stop treating this as one giant monolithic market. It doesn't work that way in other industries... why does it work that way in the phone business)?
Apple's profits in the phone business are rising. Samsung's profits in the phone business got CUT IN HALF over the past year.
Apple is quality and Samsung is quantity. This is no surprise. I'd rather keep Apple focusing on quality as they are now. Samsung can keep making it's large quantities of questionable quality phones.
And Apple wins the profits from phones war also.
[edit] Samsung does make some ok phones. But a large number of them are not that good at all.
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Apple's profits in the phone business are rising. Samsung's profits in the phone business got CUT IN HALF over the past year.
Yet the problem is... Apple's market share?
This is the main point here. Apple clearly wins this war.
I am pleasantly surprised that Apple increased its global mobile phone share by a full 1% YOY.
Considering that the market is being flooded with cheap smartphone then it is great to see Apple's share growing. Show that customers who had earlier bought cheaper phones are trading up to the iPhone.
Indeed. The term 'smartphone' market is a joke based on arbitrary distinctions. There will soon be only one 'phone' market and in that market Apple's share is and always has been rising steadily and is now up to 10%.
These reports have been able to suppress this story the last few years by continually moving more and more phones into the 'smartphone' category to make said category grow faster than Apple to make Apple look bad. This includes many Android devices with no data plans. However, within the next year they will run out of dumb phones to reclassify as smartphones and Apple's true growth will become impossible to hide. I'll make some popcorn...
The way iOS works seems obvious todaybut it's only obvious because it works so well. It's as if people think that's the way it should have always worked. But it didn'tnot by a longshotbefore iOS came around. We take it for granted today, but the first time I held an iPhone on June 29, 2007 it was like a magical little slab of aluminum and glass. All other phones seemed like ancient artifacts by comparison. And Eric Schmidt was sitting on Apple's board, funneling inside information back to the mothership. Changing their design from a BlackBerry clone to an iPhone clone. That fact is well documented.
I wonder if Tim Cook has been doing the same while sitting on the Nike board of directors? After all, Nike has been in the fitness business in some way shape or form since before Apple existed. And now all of a sudden Apple is coming out with fitness apps and hiring in that area amid strong rumors of a watch with fitness functionality. :eek:
