Nike CEO 'Excited' About Future of Fitness Partnership with Apple
Late last week, it was revealed that Nike is scaling back its FuelBand hardware effort to focus on the software side of its fitness tracking ecosystem, sparking speculation of a potential partnership with Apple focused around the iWatch or other Apple hardware.
Nike CEO Mark Parker appeared on CNBC earlier today, and while he would not directly address specific plans with respect to Apple, he did note that Apple is a longtime partner and that he is "excited about where that relationship will go forward."
Parker: [Y]ou're going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We're hoping to push that to over 100 million. We have partners that we work with...obviously the most visible partner we have is Apple. We've been working with them for a long time. And we're excited about where that relationship will go forward.
CNBC's Sara Eisen: Well, can you give us a hint? Are we going to expect some sort of collaborative device coming out? Nike and Apple?
Parker: I can't really say that. There's been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what's to come.
Parker went on to discuss how Nike is going to focus on the software side of the wearable fitness device market going forward, integrating it into some of of Nike's products as well as those of partners. With those partnerships, Nike is seeking to further its primary goal of expanding the overall Fuel ecosystem to as many people as possible.
Speculation of a Nike-Apple partnership is natural given the long history between the two companies, highlighted by the Nike+iPod initiative to bring pedometer and other fitness tracking to Apple devices. Apple CEO Tim Cook has served on Nike's board of directors for nearly a decade, and he is frequently seen wearing a Nike FuelBand.
Popular Stories
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available.
The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....
