Apple Sold More Macs and iDevices Than All Windows PCs Sold in Holiday Quarter

Apple sold more iPhones, Macs, iPads and iPod Touch devices than the total number of computers sold by the entire Windows PC industry in the holiday quarter, according to research done by analyst Benedict Evans. According to the data, it's the first time that Apple has surpassed the PC market in hardware sales.

The company has long said that it believes the tablet market will eventually be larger than the PC market. If iPhones are considered, Apple's iOS ecosystem alone -- never mind its Mac sales -- is already very close to surpassing the PC market in unit sales, and perhaps even in dollar sales as well.

Two years ago, we noted that Apple's hardware ecosystem -- the iPhone, iPad and Mac -- had a combined average selling price well above that of the PC market as a whole, and that statistic remains accurate to this day. For the just-ended holiday quarter, Apple saw an average hardware selling price of $584 across the iPhone, iPad, iPod, and Mac lines, according to MacRumors research.

For the third quarter of 2013, the most recent quarter with data available, the average Windows PC sold for just $544.30. This suggests that not only is Apple selling more devices than the entire Windows PC market, but it is making more revenue as well.