Apple Captures 19.5% of Global PC and Tablet Market in Q4 2013

Apple again led the combined PC and tablet market in shipments during Q4 2013, according to a report from research firm Canalys. Apple shipped 30.9 million Mac and iPad units, accounting for a 19.5% share of the market. Lenovo secured the second spot behind Apple by increasing its market share 25.5% year-over-year, as the Chinese company jumped over HP and now has an 11.8% share of the global PC market.

q30214_PC_Canalys2
Canalys' estimates show that 84.3% of Apple's shipments, or 26 million units, were iPads. The combined launch of the iPad Air and the Retina iPad mini helped boost the company's share of the overall tablet market from 27.4% in Q4 2012 to 34.1% in Q4 2013.

Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.

Overall, the worldwide combined PC and tablet market was bolstered by strong consumer interest in tablets and grew 17.9% in the final quarter of 2013. The tablet market increased 65.2% year-over-year, while PC shipments declined 6.9% yearly. In total, tablets now account for 48.3% of the total PC market.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Foldable iPhone 2023 Feature Homescreen

iPhone Foldable Display Said to Feature iPad-Style 4:3 Aspect Ratio

Friday March 28, 2025 3:44 am PDT by
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions. The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...

Top Rated Comments

Jsameds Avatar
146 months ago
Take out the iPad and its a vastly different picture.

Change the parameters and a graph will change.

Well thanks for that, Sherlock..
Score: 23 Votes (Like | Disagree)
maflynn Avatar
146 months ago
Take out the iPad and its a vastly different picture.
Score: 13 Votes (Like | Disagree)
Mockenrue Avatar
146 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...
Score: 8 Votes (Like | Disagree)
newagemac Avatar
146 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...

This isn't really odd at all. People are buying tablets instead of PCs and they are doing the same things on them. And all of Apple's competitors are pushing Windows which pretty much removes the distinction between tablets and PCs in Windows 8.

You wanna see an odd metric? Take the look at the graphs that somehow compare a company (Apple) with an operating system (Android). Especially given that the operating system in question is given away free to multiple different companies who are in competition with each other thus basically making it a comparison between Apple and everybody else. Nuts.
Score: 7 Votes (Like | Disagree)
Tankmaze Avatar
146 months ago
This really is an odd metric. I bet Samsung is winning the combined TV and Tablet market. They both have screens and I can use Netflix on both, so why not measure that too? And LG is probably crushing the combined Phone and Refrigerator market...

iPad is getting powerful year over year, and lots of productivity apps optimize for the iPad. so it is a computer.

you can't do any productivity apps in a TV or refrigerator, don't be ridiculous.
Score: 6 Votes (Like | Disagree)
thelead Avatar
146 months ago
iPad is getting powerful year over year, and lots of productivity apps optimize for the iPad. so it is a computer.

you can't do any productivity apps in a TV or refrigerator, don't be ridiculous.

And yet I can't even complete a simple web form without the damn page refreshing when I need to open a second tab to find information... I love my iPad for games and light browsing but I have no idea how it can replace a desktop/laptop for most people.
Score: 5 Votes (Like | Disagree)