Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia

Apple's long-awaited store in Brisbane, Australia finally opened its doors to customers today. The flagship store was announced in 2011, but problems with contractors and the historical nature of the site delayed completion.

brisbane-outside
Customers started waiting in line almost 15 hours before the store was schedule to open its doors at 10 AM local time, with many hoping to score one of the limited edition Brisbane store T-shirts that were handed out. The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers. Store leader Jonny Walker told PerthNow that he is proud of what Apple has done with the historic site.

"We are so proud of this store at Apple, it's got a stunning space now and we're really extremely proud to call it our home. When we took over the store a lot of the original historic elements were missing or in disrepair. What we've done is we've painstakingly restored it to its original glory."

brisbane-inside
The store is located within the impressive MacArthur Chambers building, which was General Douglas MacArthur's South West Pacific headquarters for the Allies during World War II. The new retail space occupies the entire bottom floor of the building. It includes 200 display units and is staffed by over 100 employees, says a report by Brisbane Times, which toured the location before it opened.

(Thanks, David!)

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
iPhone 17 Slim Feature

'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

Sunday December 15, 2024 9:47 am PST by
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...

Top Rated Comments

Sure, Not Avatar
143 months ago
I love historic Apple Stores.
Score: 6 Votes (Like | Disagree)
dilbert99 Avatar
143 months ago
Yay!! I got an image published

Not my best images but published none the less, and a mention :)

I did think the store looked nice (perhaps a bit clinical), but not as nice as some of the other Apple stores I've seen on here...

David
Score: 3 Votes (Like | Disagree)
Steeley Avatar
143 months ago
Certainly looks nice. I wonder if they have any pics from before the restoration?

There are some out there of the previous tenant that'll give you an idea of what it looked like before. Mind you when the book store left it was rented out to fly-by-night bargain basement retailers for a while, but they didn't change anything from the book store they were just very messy. Note the tacky air conditioning pipes and gold detailing!

Pics courtesy of Skyscraper City (http://www.skyscrapercity.com/showthread.php?t=1368979&page=26) (found them with google image search)





Note in this last image the placement of the trees and the garden:

Score: 2 Votes (Like | Disagree)
wikiverse Avatar
143 months ago
And people say the high street is dying? Pfft. Just do it like Apple.

The high street isn't dying in Brisbane and Apple are a bit late to the party. They would have been late even if the store opened in 2011.

The new store is across the street from Louis Vuitton, Tiffany's, Chanel, Hugo Boss, and scotch & soda.

I'm sure apple will do well here.
Score: 2 Votes (Like | Disagree)
TyPod Avatar
143 months ago
Really cool looking store. I wish the Apple Store's by me actually looked cool and historic like this one!
Score: 2 Votes (Like | Disagree)
ksnell Avatar
143 months ago
Anyone else notice the Apple camera guy in the second photo? I guess we will be seeing this again in the next Apple Keynote.
Score: 2 Votes (Like | Disagree)