Apple's long-awaited store in Brisbane, Australia finally opened its doors to customers today. The flagship store was announced in 2011, but problems with contractors and the historical nature of the site delayed completion.
Customers started waiting in line almost 15 hours before the store was schedule to open its doors at 10 AM local time, with many hoping to score one of the limited edition Brisbane store T-shirts that were handed out. The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers. Store leader Jonny Walker told PerthNow that he is proud of what Apple has done with the historic site.
"We are so proud of this store at Apple, it's got a stunning space now and we're really extremely proud to call it our home. When we took over the store a lot of the original historic elements were missing or in disrepair. What we've done is we've painstakingly restored it to its original glory."
The store is located within the impressive MacArthur Chambers building, which was General Douglas MacArthur's South West Pacific headquarters for the Allies during World War II. The new retail space occupies the entire bottom floor of the building. It includes 200 display units and is staffed by over 100 employees, says a report by Brisbane Times, which toured the location before it opened.
Monday December 16, 2024 8:55 am PST by Tim Hardwick
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Wednesday December 18, 2024 11:39 am PST by Juli Clover
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
Wednesday December 18, 2024 10:05 am PST by Juli Clover
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag.
Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
Tuesday December 17, 2024 9:02 am PST by Joe Rossignol
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
Monday December 16, 2024 4:17 pm PST by Juli Clover
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro.
The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.
The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
Sunday December 15, 2024 9:47 am PST by Joe Rossignol
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Certainly looks nice. I wonder if they have any pics from before the restoration?
There are some out there of the previous tenant that'll give you an idea of what it looked like before. Mind you when the book store left it was rented out to fly-by-night bargain basement retailers for a while, but they didn't change anything from the book store they were just very messy. Note the tacky air conditioning pipes and gold detailing!
Pics courtesy of Skyscraper City (http://www.skyscrapercity.com/showthread.php?t=1368979&page=26) (found them with google image search)
Note in this last image the placement of the trees and the garden: