iPhone 'Halo' Driving Corporate iPad/Mac Adoption, 25% of Cisco-Owned Laptops Are MacBooks

Apple is seeing increased success in selling its wares to large corporations thanks to the iPhone, reports The Wall Street Journal. A number of Apple products have acted as "halos" over the years, selling to first-time Apple owners and seeing that penetration lead to sales of more products.

The iPod helped drive Mac adoption with consumers, particularly amongst college students, but the iPhone is the most successful product in Apple's history and has driven tremendous amounts of Mac and iPad sales. One-quarter of Cisco's company-provided notebooks are Macs following that company's decision to allow employees to choose which platform they preferred.

Bechtel
Many companies are deploying custom applications for iPhones and iPads, with the iPhone often being Apple's first foothold in a business.

LG&E and KU Energy LLC, Kentucky's biggest electric utility ... approved the iPhone for employees in 2010. It then introduced iPads, and built apps such as one to help its helicopter patrollers survey 5,500 miles of high-voltage power lines. Using an iPad's global-positioning system, patrollers can pinpoint the location of a problem and select from a menu of common issues, such as a damaged pole or an overgrown tree.

"For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything," said Robby Trimble, LG&E and KU's manager of transmission-line services.

Now, the utility's engineers who run power plants use iPads to record how much electricity is generated. Warehouse managers use the tablet to scan bar codes and track the utility's tools and materials.

Forrester says Apple accounts for 8 percent of global business and government spending on computers and tablets -- that number does not include the iPhone -- and could rise to 11 percent by 2015.

Apple executives frequently mention enterprise adoption and custom app development in earnings release conference calls with analysts, touting large corporate adoptions of iOS devices and how companies are using internally developed apps. The company also has large websites profiling how businesses are using both the iPhone and iPad.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...

Top Rated Comments

AngerDanger Avatar
147 months ago
I can just imagine the two men in that photo playing Angry Birds.

Score: 23 Votes (Like | Disagree)
Jaro65 Avatar
147 months ago
1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.
So...how's the weather in Redmond?
Score: 19 Votes (Like | Disagree)
dilbert99 Avatar
147 months ago
When you quote the ENTIRE post that contains multiple points, your single question pretty much becomes invalid. Please don't quote the entire post.

You do realise that MS is in Redmond?
Score: 4 Votes (Like | Disagree)
djgamble Avatar
147 months ago
That's good news... reading these forums recently you'd think everybody viewed Samsung as being the only option for mobile phones.
Score: 4 Votes (Like | Disagree)
psn Avatar
147 months ago
Apple is the worst company to deal with for an enterprise

I'm working as IT for a 20k users company.
service:
- they don't come to you. you have to bring the laptop to them.
- Very often they tell you to wait a week or two till it's fixed.
connectivity:
- NO docking from apple.
- 300$ dockings from elsewhere... and even that requires you to connect more than one cable.
I can go on about working in the enterprise software...
you end up working with Fusion / remote desktop very often.
to make things clear:
I got MBP 13" retina, MBAir 13" and iMac at home.
and i think anybody who considers a MAC in an enterprise is naive ( i had some other words... but let's make it more polite...).
Score: 3 Votes (Like | Disagree)
mrhick01 Avatar
147 months ago
1 company for every 5000 companies have a Mac install-base over 20%. Big deal.

Macs (like most business-class Wintels) are nice computers. Pricier, yes.

I'm not sure what the big advertisement is that Cisco has a 25% Mac user base. So what. I'm sure company X out there has a 25% linux base, too. And Company Y out there has a 25% Pepsi-drinking user base.

Talk to me when Macs hit a 25% install base in EITHER the consumer market or business market for a personal computer (not a tablet or a smartphone). As far as I can tell, for the past 30 years Apple peaked at 15% in either of those 2 markets...and that was in 2011 I believe.

And doing such would make them a $400 billion a year company rather than the ~$250 billion a year company that they are now.

How is not achieving this magical 25 percent number a demerit?
Score: 3 Votes (Like | Disagree)