Now TV's 'Sky Sports' Channel Comes to Apple TV in UK

Apple TV users in the United Kingdom gained a new channel today with the addition of Now TV's "Sky Sports", notes Pocket-lint. The channel allows users to purchase £9.99 day passes providing access to six different Sky Sports channels.

sky_sports_apple_tv_1

If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it's great for those who don't want a regular contract and really only want to watch a Formula One race or cricket test match, for example.

sky_sports_apple_tv_2
Apple has been making regular updates to its Apple TV content offerings over the last six months, and just last week added support for ABC, Bloomberg, Crackle, and KORTV in the United States, with several of the channels available in other countries as well.

(Thanks for the photos, Henry!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...
vision air cable

Images of Apple 'Vision Air' Power Cable Emerge Online

Thursday April 17, 2025 5:55 am PDT by
More images of a redesigned power cable allegedly for a future Apple "Vision Air" headset were today shared online by the prototype collector and leaker known as "Kosutami." Yesterday, the leaker explained that the Apple "Vision Air" will feature a thinner design and switch the battery enclosure and several of its internal structures to titanium to reduce the device's overall weight. Most of ...

Top Rated Comments

playalistic Avatar
148 months ago
Where the heck is iPlayer, give us something useful dangit!
Score: 12 Votes (Like | Disagree)
murdoc158 Avatar
148 months ago
Bring this to the US so I can finally stop pirating F1 races. I'd gladly pay $10/race versus $120/month for cable. Heck, just bring Sky Sports F1 to the US and get rid of NBCSN.
Score: 5 Votes (Like | Disagree)
JaySoul Avatar
148 months ago
This is massive news.

The price is hefty, though.

I'd rather pay £3-5 to be able to just watch the football for a few hours. That's the price of a pint.
Score: 3 Votes (Like | Disagree)
Madmic23 Avatar
148 months ago
Is there really someone out there who would pay that much to watch darts?

I'm sure there's something good on the other 5 channels.
Score: 3 Votes (Like | Disagree)
Marbles1 Avatar
148 months ago

I basically only want to watch Liverpool matches and some of the other big ones (Man City v Arsenal for example). I used to have Sky Sports on my iPhone, actually.

I don't want 6 channels or 24 hours of other filler. But I appreciate that there are rights to consider.

I think, in a bid to extract ever more money out of people, Premiership football and sports rights as a whole will go the way of NFL in the USA.

With NFL 'Rewind' (and Gamepass outside of the USA) It's possible to buy a package to 'Follow your team', and get all the games involving one team. You can also pay more to view other games.

I forsee packages available for all the teams regularly in the top half of the english premiership; with certain big games as ppv only if they're not in 'your' package.

Similar packages could be offered for other sports. I watch a fair bit of rugby but casually 'support' Harlequins. If things became pricy, I'd probably opt to just watch their games, so I'd follow them through their journey over a season.

as for F1 - expect the British GP to be free to view; with other races part of a package.

The days of 'channels' for multiple sports are nearly over. 'Sky Sports F1' is the start of this.
Score: 1 Votes (Like | Disagree)
JamesMay82 Avatar
148 months ago
I like all the apps but being in the UK doesn't allow me to use the American apps etc.

I've used the you tube tutorial for changing DNS and using the american netflix which is great but the DNS setting doesn't trick the ABC and other apps into thinking I'm in America for some reason?

is there another way to use the american apps? unfortunately you can't set up a VPN on the apple tv.
Score: 1 Votes (Like | Disagree)