Apple is sending a set of Mac Pro posters to select journalists, according to TechCrunch. Writers at CNET, Dallas Morning News and TidBITS have all received copies of the posters, which feature images of the Mac Pro's radical cylindrical design along with the following message:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
Images courtesy of TidBITS' Jeff Carlson
Apple on occasion sends promotional materials to members of the press. Earlier this year, the company gave select journalists gift cards featuring 100 handpicked songs to celebrate the company's 10th iTunes anniversary and Apple also sent out a 5th anniversary App Store poster as well.
First announced in June, Apple's redesigned Mac Pro starts at $2,999 and comes in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
With configure-to-order options, the Mac Pro can be customized with an 8-core or 12-core Xeon E5 processor, FirePro D700 GPUs, up to 64 GB of memory, and up to 1 TB of flash storage. While Apple has yet to provide a solid release date for the Mac Pro, it is expected sometime in December.
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes.
The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
If you have an older Apple device that you've been considering upgrading, you're probably wondering how the newly announced tariffs might impact prices going forward, and whether it's worth buying now before there's a price hike.
Given analyst and economist responses to the tariffs, market panic, and Trump's stance on the current financial chaos, the answer is that making a purchase...
U.S. President Donald Trump on Wednesday announced that steep tariffs will be applied to imports from many countries, starting April 9. The tariffs could have a significant impact on Apple, as the company assembles the majority of iPhones in China, and products imported to the U.S. from China will be subject to a 54% tariff.
iPhone prices could increase by up to 43% in the U.S. due to the...
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design.
That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple is preparing a "major shake-up" for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman.
iPhone X released in 2017 for 10th anniversary
Writing in his latest Power On newsletter, Gurman says that Apple plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass.
Could this mean Apple plans to realize former...
We're just two months away from WWDC where we'll get our first glimpses of iOS 19 and related updates, but this week saw the public release of iOS 18.4 with a number of changes and improvements including some audio improvements for the USB-C AirPods Max.
This week also saw the first beta of iOS 18.5, a new rumor about iOS 19 compatibility, and Apple's work on haptic buttons that have yet to...
Not trying to be cynical, but besides form factor, what's revolutionary about this Mac "Pro"? They've done it before with iCube, the iMac on the stick (with a dome base, in face of predominantly square computers back then and even today). But otherwise, what's revolutionary here, I just don't see it?
With quicksilver PowerMac G4 - it was revolutionary, because unlike PC (and I've always build my own PCs), it could be opened in one motion with all expansion slots very easily accessible. To a bit lesser degree same was with Mac Pro G5. But G5 had innovation that on top of easily expandability, it had smart cooling and almost no visible internal wires.
What's innovative about new Mac Pro? They designed cylindrical from factor with a turbine inspired cooling, venting through the top... OK. Custom design proprietary motherboard to fit into small space (ala dome base iMac) - OK. But that's nice for a light consumer computer, where looks are super important. Heck for Apple pro-user, looks are really important. But what does it bring to the usability that pro users need? How does it improve my workflow when I cannot add graphics card, expansion cards, more hard drives - while retaining the elegant minimalistic looks?
It seems to me Apple thinks Mac pro users really don't need pro features, they THINK they need. Time will tell. But given that, there is no technological barriers this thing broke. Anyone with enough budget can design custom electronics to fit into a specific shape, especially if there is no requirement for extensive expandability.
