Apple Could Still Be Planning Television-Related Announcement for Late This Year

apple_tv_interface_2012Back in February, former TechCrunch writer and Google Ventures partner MG Siegler reported that he was hearing "chatter" about Apple making a significant push into television in the fall of this year. While Siegler was unable to say whether the push would include an actual television set from the outset, he believed that something was indeed happening, whether it be opening up the existing Apple TV up to third-party developers or launching a new Apple TV set-top box with expanded capabilities.

Siegler appeared on yesterday's episode of The Talk Show with John Gruber, and near the end of the podcast talk turned to Apple's plans for a lower-cost "iPhone 5C" and the iWatch. But as noted by Business Insider, Siegler also slipped in a brief comment indicating that Apple may still be planning some sort of television announcement for "as soon as this November". The relevant bit begins at the 1:27:00 mark of the podcast:

Not to go into rumor central here but the latest things I've heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there's some surprises there about what it could actually be and I don't know this for sure yet, but there's been whispers about, so I'm not going to write anything about it, but there's whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.

Apple has been expanding its Apple TV offerings in recent months, working more closely with TV content providers to host their content on the set-top box. Back in June, Apple added several new channels to the box, including WatchESPN, HBO GO, Sky News, anime site Crunchyroll, and music concert and documentary streaming service Qello. Apple is also close to launching a Time Warner Cable app and television network The CW has said that it is working on an app for the device.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...

Top Rated Comments

Mad Mac Maniac Avatar
152 months ago
Gene Munster just jizzed in his pants!
Score: 16 Votes (Like | Disagree)
yaxomoxay Avatar
152 months ago
I hope Tim Cook does not fuel any rumors anymore regarding iWatch or iTV. Just show when its ready, no more promises.

Dude we need rumors in order to survive a boring Friday afternoon or Monday morning at work....
Score: 12 Votes (Like | Disagree)
gmcalpin Avatar
152 months ago
I get this feeling that Apple's “TV” is an AppleTV SDK + deals with content providers plus a 4K monitor and not any kind of integrated “smart TV.”

And I would be perfectly happy with that.
Score: 9 Votes (Like | Disagree)
Moonjumper Avatar
152 months ago
Opening up the Apple TV to app developers is more interesting than an Apple television set. Although I would still like to see an Apple television set.
Score: 8 Votes (Like | Disagree)
ArtOfWarfare Avatar
152 months ago
What new ways are left? Foot control?
Score: 5 Votes (Like | Disagree)
Peace Avatar
152 months ago
What new ways are left? Foot control?

The simplest way.

Mind Control.

The iThink.

:D
Score: 4 Votes (Like | Disagree)