Apple Could Still Be Planning Television-Related Announcement for Late This Year

apple_tv_interface_2012Back in February, former TechCrunch writer and Google Ventures partner MG Siegler reported that he was hearing "chatter" about Apple making a significant push into television in the fall of this year. While Siegler was unable to say whether the push would include an actual television set from the outset, he believed that something was indeed happening, whether it be opening up the existing Apple TV up to third-party developers or launching a new Apple TV set-top box with expanded capabilities.

Siegler appeared on yesterday's episode of The Talk Show with John Gruber, and near the end of the podcast talk turned to Apple's plans for a lower-cost "iPhone 5C" and the iWatch. But as noted by Business Insider, Siegler also slipped in a brief comment indicating that Apple may still be planning some sort of television announcement for "as soon as this November". The relevant bit begins at the 1:27:00 mark of the podcast:

Not to go into rumor central here but the latest things I've heard, that some sort of television product — not necessarily a television screen but something — could be coming as soon as this November. And I think there's some surprises there about what it could actually be and I don't know this for sure yet, but there's been whispers about, so I'm not going to write anything about it, but there's whispers out there that the interaction with it could be the interesting thing. People have talked about voice, but I think that that might be out the window and there might be some new way to interact with whatever this thing is.

Apple has been expanding its Apple TV offerings in recent months, working more closely with TV content providers to host their content on the set-top box. Back in June, Apple added several new channels to the box, including WatchESPN, HBO GO, Sky News, anime site Crunchyroll, and music concert and documentary streaming service Qello. Apple is also close to launching a Time Warner Cable app and television network The CW has said that it is working on an app for the device.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...

Top Rated Comments

Mad Mac Maniac Avatar
153 months ago
Gene Munster just jizzed in his pants!
Score: 16 Votes (Like | Disagree)
yaxomoxay Avatar
153 months ago
I hope Tim Cook does not fuel any rumors anymore regarding iWatch or iTV. Just show when its ready, no more promises.

Dude we need rumors in order to survive a boring Friday afternoon or Monday morning at work....
Score: 12 Votes (Like | Disagree)
gmcalpin Avatar
153 months ago
I get this feeling that Apple's “TV” is an AppleTV SDK + deals with content providers plus a 4K monitor and not any kind of integrated “smart TV.”

And I would be perfectly happy with that.
Score: 9 Votes (Like | Disagree)
Moonjumper Avatar
153 months ago
Opening up the Apple TV to app developers is more interesting than an Apple television set. Although I would still like to see an Apple television set.
Score: 8 Votes (Like | Disagree)
ArtOfWarfare Avatar
153 months ago
What new ways are left? Foot control?
Score: 5 Votes (Like | Disagree)
Peace Avatar
153 months ago
What new ways are left? Foot control?

The simplest way.

Mind Control.

The iThink.

:D
Score: 4 Votes (Like | Disagree)