Apple Begins Showing Mac Pro Teaser in Movie Theaters with 'Fall 2013' Announcement

Apple has begun showing the teaser video for the upcoming Mac Pro in movie theaters across the nation. First shown at WWDC during the initial debut of the Mac Pro, the video shows the sleek black curves of the product from multiple angles.

According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date.


The new Mac Pro is a fraction of the size of the previous model and housed in a radically redesigned tower. It will come equipped with Intel Xeon E5 processors with up to 12 cores, dual workstation AMD FirePro GPUs, and new PCIe flash storage.

According to Apple, it is 2.5 times faster than the current Mac Pro, though benchmarks of the 12-core Xeon E5–2697 v2 processor have demonstrated mixed results, with the latest offering evidence that the Mac Pro will certainly offer a significant improvement over its predecessor, especially during demanding multi-threaded tasks.

It remains unclear when Apple might debut the Mac Pro in the fall months. The company is expected to hold an event for the iPhone 5S on September 10, with an iPad event to follow, and the Mac Pro could potentially surface at either time. Apple has also not announced pricing for the product, which is currently being assembled in the United States.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4.1 With Bug Fixes

Wednesday April 16, 2025 10:16 am PDT by
Apple today released macOS Sequoia 15.4.1, a minor update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4.1 comes two weeks after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. According to...

Top Rated Comments

AngerDanger Avatar
152 months ago
Aside from the fact that it did nothing but look cool, I love this teaser. :D
And to anybody who thinks it looks like a trashcan: perhaps Apple could use this to their advantage:
Score: 102 Votes (Like | Disagree)
jan1024188 Avatar
152 months ago
I want one, and I don't even want one. Wait, what?
Score: 35 Votes (Like | Disagree)
unobtainium Avatar
152 months ago
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public

I think they're going for the halo effect. It's Apple's most powerful computer and its most starkly new design in recent years, so they want people to notice and say "Oooooh, ahhhhhh." I doubt they're hoping to boost sales of the Mac Pro itself with these ads.
Score: 32 Votes (Like | Disagree)
newdeal Avatar
152 months ago
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
Score: 26 Votes (Like | Disagree)
CausticPuppy Avatar
152 months ago
That's going to make a great home theater PC. On my yacht.
Score: 21 Votes (Like | Disagree)
iAmUndefined Avatar
152 months ago
Pros

So pros never go to the movies? Let Apple advertise this thing wherever they want.
Score: 20 Votes (Like | Disagree)