French newspaper Les Échos reports [Google translation, via SlashGear] that investigators with the country's Competition Authority raided the offices of Apple's French arm last week as part of an investigation into the company's treatment of its resellers. According to the report, the agency is investigating whether Apple offers preferential treatment for its own outlets while disadvantaging independent retailers selling Apple products.

apple_store_opera_paris

Apple's Opéra retail store in Paris

The investigation was sparked by complaints from reseller eBizcuss, which had sued Apple in late 2011, charging that product shortages, credit line decreases, and required store upgrades were making it nearly impossible for independent retailers to survive. eBizcuss ceased operations last year.

Today's report indicates that investigators searched the offices of Apple France, as well as those of several distributors, seizing documents addressing Apple's relationships with those distributors and ultimately resellers.

In addition to the controversy over Apple's treatment of its resellers, French authorities are also examining the behavior of not only Apple but also Amazon and Google for "lock-in" on their application marketplaces that make it difficult for consumers to change platforms. That investigation has apparently been driven by Apple's move to increase the minimum selling prices of newspaper and magazine content, a move that has apparently left some developers feeling trapped between Apple's policies and their customer bases locked into the iOS platform.

Top Rated Comments

petsounds Avatar
153 months ago
Why is the government involved here?

Because it is France, and the French government has a long history of this anti-business, nationalistic protectionism?
Score: 10 Votes (Like | Disagree)
Master Atrus Avatar
153 months ago
I guess I don't understand the full issue here. Apple sells its products. Apple probably ensures its stores have products before everyone else. If you (as a reseller) do not like the terms of reselling, then cease to be a reseller. If enough resellers stop selling and Apple sees a revenue loss, it will change the terms of the resale agreement. It is simple business. Why is the government involved here?
Score: 10 Votes (Like | Disagree)
Winni Avatar
153 months ago
I guess I don't understand the full issue here. Apple sells its products. Apple probably ensures its stores have products before everyone else. If you (as a reseller) do not like the terms of reselling, then cease to be a reseller. If enough resellers stop selling and Apple sees a revenue loss, it will change the terms of the resale agreement. It is simple business. Why is the government involved here?

There is another side to this: If you don't want to accept the local rules and laws, don't open a business. The government is actually doing its job there: Making sure that everybody plays by the same rules. And those are French rules, not American rules. Stay out of the country if you can't accept that.
Score: 4 Votes (Like | Disagree)
nagromme Avatar
153 months ago
I feel bad for resellers around the world who filled a real need, and then Apple entered retail--in a huge way. But you can't expect Apple to NOT offer retail when that has been such a vital part of introducing people to what makes their products different and great. You also can't expect Apple to harm their own stores to subsidize other stores. That means when a product is new or facing unpredicted demand, there will be shortages of Apple products. Maybe for quite a long time. It's painful, but it's reality.

Meanwhile, my local Apple reseller is thriving, despite a "real" Apple Store 10 minutes away. They serve a very wide range (Windows, non-computer electronics) but they have an extensive Apple store-in-a-store and it's always packed with shoppers. They don't always have the latest new release in stock, but they have found in their niche, offering refurbs, bundles and discounts, tons of accessories, and yes--when supply catches up to demand--the latest products too.

It's always hard to survive as a business. The economy now makes it harder. Apple choosing not to empty their own store to fill yours makes it harder. But not impossible. Would that French store really have survived if Apple had given them the product first? Maybe, maybe not.

(I'm not forgiving or forgetting how "cold" Apple was when they first started retail, catching resellers off-guard and not always being honest with them. I heard stories which, if true, were truly wrong and needlessly cutthroat. But Apple retail is old news today--no need to be caught off guard. Adapt.)

I also wonder: would Apple be within their rights to say that ONLY we will sell our stuff? Plenty of companies work that way, it seems to me. Does every company selling in France HAVE to have resellers as well? (I genuinely don't know.)

French authorities are also examining the behavior of not only Apple but also Amazon and Google for "lock-in" on their application marketplaces that make it difficult for consumers to change platforms.
Lock-in? Wait... what do they think Apple can do with the App Store that will make your iOS app purchases run on a non iOS device? Or one version of Android vs. another, for that matter?

Have they never heard of software? Is Apple going to get in trouble because Photoshop for Mac doesn't run on Windows?
Score: 3 Votes (Like | Disagree)
kaldezar Avatar
153 months ago
Vive Le France!

France is a socialism nation, and I've heard from many people that the French are generally distrustful of computing technology. I've been there, and everything seems so old (but beautiful).


----------



MacMall is great because they repair old Macs, sell slightly old Macs, and sell non-Apple accessories. The Apple Retail Store near me even directed me to MacMall to replace my 2006 iMac's failed hard drive (failed in 2012, which isn't too bad). I opened it myself anyway to save money.


It may be old but far more advanced in many areas of technology than the USA, for example electronic road tolls, gas stations completely cashless (and staff less), credit cards that you can just touch to pay, oh and like most of Europe credit cards with smart chips embedded so signatures not required (chip and pin) and of course it is old and beautiful vive le france!:)https://cdn.macrumors.com/vb/images/smilies/smile.gif
Score: 2 Votes (Like | Disagree)
donutbagel Avatar
153 months ago
I guess I don't understand the full issue here. Apple sells its products. Apple probably ensures its stores have products before everyone else. If you (as a reseller) do not like the terms of reselling, then cease to be a reseller. If enough resellers stop selling and Apple sees a revenue loss, it will change the terms of the resale agreement. It is simple business. Why is the government involved here?
France is a socialism nation, and I've heard from many people that the French are generally distrustful of computing technology. I've been there, and everything seems so old (but beautiful).

----------


Meanwhile, my local Apple reseller is thriving, despite a "real" Apple Store 10 minutes away. They serve a very wide range (Windows, non-computer electronics) but they have an extensive Apple store-in-a-store and it's always packed with shoppers. They don't always have the latest new release in stock, but they have found in their niche, offering refurbs, bundles and discounts, tons of accessories, and yes--when supply catches up to demand--the latest products too.
MacMall is great because they repair old Macs, sell slightly old Macs, and sell non-Apple accessories. The Apple Retail Store near me even directed me to MacMall to replace my 2006 iMac's failed hard drive (failed in 2012, which isn't too bad). I opened it myself anyway to save money.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...