The Russian trademark filing, made on June 3 through law firm Baker & McKenzie, claims a priority registration date of December 3, 2012 in Jamaica. Apple and other companies frequently file first in Caribbean countries such as Jamaica and Trinidad & Tobago where records are not easily searchable online, using those priority dates to help secure protection in other countries at later dates.
According to the filing, Apple has applied for protection on the "iWatch" name in two trademark classes: Class 9, which includes computers and peripherals; and Class 14, which includes various types of jewelry such as watches.
Drawing from Apple patent application for a "slap bracelet" video accessory resembling a smart watch
Izvestia reports that Apple faces a bit of competition for the iWatch name in markets around the world, including in the United States where multiple companies have received trademarks on variations of the term in Class 9. Even in Russia, another company's 2011 application for the iWatch trademark in Class 14 was denied due to similarities to an existing "iSwatch" trademark held by Swiss watchmaker Swatch.
While efforts by Apple to protect the "iWatch" name are suggestive of plans to launch such a product, they are by no means definitive. In the lead-up to the iPad launch, we discovered that Apple had been seeking to secure rights to iSlate trademarks and domain names, only to later discover evidence that it was also protecting the iPad name. Both of those efforts were performed with the use of dummy corporations designed to hide Apple's role in securing the names, but it appears that Apple is not resorting to such measures with the iWatch name.
(Thanks to Anastasia Spilnick of PATENTUS for directing us to the actual filing.)
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Hmmm to me a watch is more about fashion. I don't really understand why I would want a smart watch when I have a smart phone sitting in my pocket that does the same things better and with a bigger screen. The only benefit would be for working out and it having bluetooth or some type of wireless audio and have storage so I don't have to carry my phone on me. also relaying and tracking heart rate would be handy.
Still probably not worth what I'd have to spend on it I'll just keep using my phone for music when I work out. Its not that heavy. :p
A few years ago people would have said "I don't understand why I would want a smart phone when I have a laptop sitting on my desk that does the same things better and with a bigger screen." ;)
Have to say... I think Apple may pull something out of the hat on Monday. The WWDC invitations seem to me to hint at a watch. Roman numerals, and the first W is cut off and looks to me like it is meant to look like a watch hand.
