Eric Schmidt on Google Now for iOS: 'You'll Need to Discuss That With Apple' [Updated]

google_now_androidLast week, Google apparently accidentally leaked a promotional video revealing that its Google Now app will be coming to iOS. Google Now is currently an Android-only app designed to automatically integrate relevant bits of information such as weather, traffic, appointments, and more into users' lives. The video was quickly removed, but Google had not issued a statement on its appearance.

iPhone Hacks now points to a Tweet from Techmeme editor Mahendra Palsule noting that Google Chairman Eric Schmidt was asked about Google Now coming to iOS at the company's Big Tent event in India today. According to the report, Schmidt suggested that whether or not Google Now comes to the App Store is currently up to Apple's reviewers. The exchange between Schmidt and The Guardian editor Alan Rusbridger appears nearly 18 minutes into the interview (via TechCrunch):

Q: When can I get Google Now on my iPhone?

A: On your iPhone? You'll need to discuss that with Apple. Apple has a policy of approving or disapproving apps that are submitted into its store, and some of the apps we make they approve and some of them they don't. They recently did approve Google Maps, thank goodness. [laughter] And without being too obnoxious, you have excellent vendors of Android choices for you in London, from many different suppliers.

Q: So, has Apple got a problem with Google Now?

A: That was an ambiguous statement. Does Apple have a problem with Google, or Google Now? [laughter]

Q: Sorry...Google Now. Capital letter.

A: Let me not talk about the specifics. I don't think they're particularly worried about Google Now.

Apple and Google obviously have had a contentious relationship as competition between iOS and Android has intensified in recent years. While Apple has generally approved Google's apps submitted to the App Store, there have in some cases been significant delays, as seen with Google Voice remaining in limbo for over a year before finally receiving approval.

Update 11:27 AM: Apple has informed CNET that Google has not submitted an iOS version of Google Now to the App Store for review.

Update 3:00 PM: Google has admitted to CNET that it has "not submitted Google Now to Apple’s App Store."

Popular Stories

iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
new iphone lockscreen ios 26

iOS 26: All the New iPhone Lock Screen Customizations

Tuesday September 16, 2025 5:56 am PDT by
Apple has now made iOS 26 available to download on compatible iPhone models, and if you just installed the new software, Apple has made some changes and feature additions to the iPhone Lock Screen that you may want to check out. To download iOS 26 on your iPhone, go to Settings ➝ General ➝ Software Update, then let your device check Apple's servers for the latest software. Wait for the...

Top Rated Comments

newagemac Avatar
163 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone constantly burning up my battery so Google can continuously collect data on everything about me and profit off of my info and privacy without paying me.

And they definitely are not going to be allowed to track my children on their phones corrupting their minds with all the corporate advertising Google is fond of blasting all around the web.

By the way Schmidt, it's funny that on Android your actual competition (companies with Ad Blocking apps) seems to be the only apps specifically outlawed from Android and actually enforced. Tons of malware ok to leave in the Play Store but you sure made sure to remove all the ad blockers. Wow.

...
Score: 31 Votes (Like | Disagree)
NoNothing Avatar
163 months ago
The question really is:

Did Google submit the App or not?
Score: 23 Votes (Like | Disagree)
samcraig Avatar
163 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone.

How is it spyware if you have to not only download it - but agree to the service terms? Silly comment.
Score: 18 Votes (Like | Disagree)
stuffradio Avatar
163 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone.

That's like saying you won't install Find my iPhone because you're afraid Apple will track you.
Score: 18 Votes (Like | Disagree)
NoNothing Avatar
163 months ago
This is the one thing i don't like about apple. They have the right to just not approve an app if they feel it causes competition or as i think apple puts it "confusions" between two competing apps and obviously theirs would win every time.

If they were confident in their products, they would approve every app as long as it passed their actual functionality specifications.

This is the thing I dislike about Google. Eric never once said they submitted the app for approval. It is easier to blame Apple.
Score: 18 Votes (Like | Disagree)
AlphaVictor87 Avatar
163 months ago
This is the one thing i don't like about apple. They have the right to just not approve an app if they feel it causes competition or as i think apple puts it "confusions" between two competing apps and obviously theirs would win every time.

If they were confident in their products, they would approve every app as long as it passed their actual functionality specifications.
Score: 16 Votes (Like | Disagree)