woz_apple_1_boardApple co-founder Steve Wozniak said in an interview yesterday that Apple has fallen somewhat behind in the smartphone field, allowing competitors like Samsung to catch up.

The comment was made as Wozniak spoke about the importance of brand (translated from the original German report by wiwo.de) at the Business Week Best Brand Awards.

I am proud that we have such loyal fans. But this loyalty is not given, the need to have the best products is always there. Currently we are in my opinion somewhat behind with features in the smartphone business. Others have caught up. Samsung is a big competitor. But precisely because they are currently making great products.

The comments were, however, made in the context of his great pride in Apple and its products. Wozniak also explained why he stands in line at Apple stores to buy new products on launch days despite remaining an employee of the company to this day.

The launch of a new Apple product is for me like a big, major concert which you absolutely must attend personally. It's history. Sure, I could order online or call the store manager so that they smuggled me in the back door. But that would be nothing. No, I will have the experience like any normal customer. But one thing is certain. If Apple made lousy products, I would not be in line.

Wozniak has never been shy in speaking about Apple, and while he has only very limited contact with the company today, he still draws significant attention at his appearances at events at Apple product launches. While he remains a fan of Apple and the iPhone, he has long been open to alternatives and has noted several times that he carries a number of iPhones and Android devices with him.

(Thanks, Chris! Photo from woz.org.)

Related Forum: iPhone

Top Rated Comments

Bubba Satori Avatar
157 months ago
For some reason, I can tell I wouldn't like this guy.

Because he has an opinion about smart phones?

----------

That is one the stupidest things Woz has ever said.

Wow.
Score: 24 Votes (Like | Disagree)
spiderman0616 Avatar
157 months ago
In some ways, he's right. There are things on other phones that aren't on the iPhone. Apple makes great products that are, in some peoples' minds, missing features that other similar products have.

HOWEVER

1) I know Woz made the Apple II back in the day and that's his pride and joy, but what significant insight does he really have into the industry these days? What has he really done for me or Apple in the last 20 years? 30 years? I think he's looking at this situation like an extremely geeky user, not an every day joe. A lot of the reason geeks like Android over the iPhone is that you can mess with it. He might be looking at it from that perspective.

2) Apple will release features when they feel it's the right time--not any sooner or later than that. Just because the tinkerers feel that something is "missing" doesn't mean that it's something most people would use.

So in general, I would like to know what Woz would like added into iOS. He always makes these sweeping comments about Apple but never gives any solutions. He's no better than your typical forum poster/troller.
Score: 18 Votes (Like | Disagree)
JaySoul Avatar
157 months ago
Spot on.
Score: 17 Votes (Like | Disagree)
zoonyx Avatar
157 months ago
Whats the deal with everyone taking everything Woz says as gospel? He was instrumental in creating the original Apple computers but what has he done recently? Not much other than speaking engagements. Since the original Apples, he has done very little other.

It's not that I take it as gospel - it's just that in this case, he is sadly correct.
Score: 16 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
157 months ago
Whats the deal with everyone taking everything Woz says as gospel? He was instrumental in creating the original Apple computers but what has he done recently? Not much other than speaking engagements. Since the original Apples, he has done very little other.
Score: 13 Votes (Like | Disagree)
kjs862 Avatar
157 months ago
For some reason, I can tell I wouldn't like this guy.
Score: 11 Votes (Like | Disagree)

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...