Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple
Brazilian electronics maker IGB Electronica SA, which owns the trademark to 'IPHONE' in Brazil, has said it is willing to discuss selling the trademark to Apple following the launch of a line of Android phones bearing the 'IPHONE' mark in that country.
Bloomberg reports:
The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.
“We’re open to a dialogue for anything, anytime,” said Eugenio Emilio Staub, chairman of IGB, in an interview in Sao Paulo. “We’re not radicals.”
Brazil's Institute for Industrial Property confirmed this week that IGB has exclusive rights to the 'iphone' mark as it relates to mobile phones. Apple had requested exclusive use of the word in 2006, but the request was not granted because IGB's trademark dated back to 2000.
Apple has sold the iPhone in Brazil for several years, but with this ruling it appears Apple will need to negotiate with IGB for the right to use the 'iPhone' mark. A similar situation occurred in China last year. Proview Technology owned the Chinese trademark to "iPad" and eventually sold the mark to Apple for $60 million.
Popular Stories
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
...
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Apple's new M4 Pro and M4 Max chips are impressively fast in terms of CPU performance, topping the M2 Ultra, but what about graphics performance?
The first Geekbench 6 results for GPU performance are now available for the M4 Pro and M4 Max, and the Metal scores reveal some impressive year-over-year gains. Based on the Metal scores that are available so far, the M4 Pro and M4 Max are up to...
After a busy October in which Apple announced new Macs and Apple Intelligence launched, the calendar has now turned to November. Below, we outline what to expect from Apple this month as the slower-but-still-busy holiday season approaches.
After seeding the first betas of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 with additional Apple Intelligence features last month, Apple will likely...
Apple has reached an agreement to acquire Pixelmator, the company behind popular photo and image editing apps Pixelmator Pro, Pixelmator for iOS, and Photomator. The acquisition is subject to regulatory approval, according to an announcement made by the Pixelmator team on Friday.
Based in Vilnius, Lithuania, Pixelmator has developed a suite of well-regarded creative tools that compete with...
