Research firm Gartner today released its preliminary personal computer shipment data for the fourth quarter of 2012, showing a mixed market for manufacturers. Overall, Gartner saw a 2.1% year-over-year decline in PC sales in the United States, compared to a 4.9% decline on a global basis.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q12 (Thousands of Units)
In the United States, Apple maintained its third-place ranking with 12.3% of the market on a unit sales increase of 5.4% over the year-ago quarter. Apple's growth was outpaced by leader HP at 12.6% and fourth-place Lenovo at 9.7%, but Lenovo remains well behind Apple at 8.4% of the U.S. market. Apple and the other gainers were, however, more than offset by steep losses at Dell and Acer, leading to overall contraction of the PC market in the U.S.
Apple's U.S. Market Share Trend: 1Q06-4Q12 (Gartner)
As usual, Gartner did not cover Apple's worldwide market share for the quarter, as the company does not rank among the top five vendors on a worldwide basis.
IDC has also released its estimates of PC sales for the quarter, offering an even bleaker view of the market with its calculations of 6.4% contraction in the global market and a 4.5% decline in the United States. Apple in particular took a hit in IDC's estimates relative to Gartner's numbers, with IDC projecting that Apple's sales actually shrank by 0.2% year-over-year. Still, given the overall market decline in the U.S., IDC saw Apple's share of the market rise from 10.9% to 11.4%.
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
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5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
Wednesday July 16, 2025 6:50 am PDT by Joe Rossignol
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
Wow, this thread opens on quick the butthurt already. Are you really surprised, what with enterprise level contracts for notebooks and desktops that HP and Dell would outsell Apple, when they've been at #1 and #2 for years now ? :rolleyes:
As for the actual numbers, I'm surprised the current tablet craze didn't eat more into this segment. The market is mature and lets face, as technology advances, the actual niches that do require more and more computing power are getting smaller and rarer. Most people have attained a level of computing power to fill their needs quite a while ago, and upgrades are mostly done to replace faulty old hardware or out of a "want" consumerism basis.
I think you must have been actively looking for 'butthurt' to comment on,
No sorry, trying to dismiss market share numbers with "profit" is the argument of someone looking to justify Apple's position in some way. It's not really the topic and no one rational would care enough that Apple is #3 to try and attack HP and Dell's #1 spot.
No one but shareholders care about profits. Profits are essentially the dollars a company managed to charge extra for to buyers and stuff their money with. If you ask me, the less profits the better I'm off.
What do the numbers look like when you just look at laptops?
Edit: I'm in a university engineering classroom... my understanding was many engineering students use Windows...
If you're in a university the chances are most of the computers around you will be macs.
(Funny side-note: We had a linux obsessed lecturer who spent 2 hours shouting at everyone in the room for being on a Mac or Windows machine, and he stood there with his laptop giving a presentation. Literally as he said "Those crappy closed source operating systems are so unreliable" his laptop locked up. Needless to say the lecture ended at that point. :D)
I think you must have been actively looking for 'butthurt' to comment on, because there didn't actually seem to be any in that post.
I disagree. I think it's pretty obvious the tone of the post. Not to mention - what does profit margin have to do with the topic. Oh I know it's related. But the manner in which the OP commented - it wasn't a discussion point. It was what everyone knows it was. A knock on HP and Dell for not being Apple.
Wow, this thread opens on quick the butthurt already. Are you really surprised, what with enterprise level contracts for notebooks and desktops that HP and Dell would outsell Apple, when they've been at #1 and #2 for years now ? :rolleyes:
As for the actual numbers, I'm surprised the current tablet craze didn't eat more into this segment. The market is mature and lets face, as technology advances, the actual niches that do require more and more computing power are getting smaller and rarer. Most people have attained a level of computing power to fill their needs quite a while ago, and upgrades are mostly done to replace faulty old hardware or out of a "want" consumerism basis.
I think you must have been actively looking for 'butthurt' to comment on, because there didn't actually seem to be any in that post. Dell and HP, in fact, make virtually nothing from their PC sales because they got involved in the PC price wars, where vendors competed for market share based solely on price. In the beginning that competition was good, but eventually the vendors had to cut into quality to keep pricing lower, and the market *still* hasn't really recovered from that.
The fact is that both Dell and HP outsell Apple (in both units and revenue), but they're getting *murdered* by the unbelievably low margins on the typical systems they sell. Apple avoided the race to no profits that the rest of the PC industry 'competed' in over the last two decades or so. The lowest-end systems sold by Apple are mid-range system by the standards of most OEMs, including Dell and HP, and carry similar profit margins to those systems. Apple doesn't *do* the 'low-end' where there are no profit margins though.
In the mid-range and upper end, there is more room for both quality and profits because not so many corners need to be cut to squeeze prices down. The result of cutting corners and 'going cheap' in order to compete solely on price has resulted in *most* Windows PC vendors gaining a reputation for poor quality over the years, at the very least in their 'consumer' lines.
Profitability in the Windows PC market has been so poor that HP recently looked at unloading their PC division because it was so unprofitable. Dell has had financial issues related to poor profitability in the recent past as well, though I don't recall seeing anything in the past few years, so they may have gotten things under control.
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Gotta stick to the U.S. numbers because they fall off when you consider worldwide numbers, which really show how successful Lenovo and ASUS have been.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
