Apple Geniuses Serving 50,000 Users Per Day as 2012 Store Visits Approach 300 Million

With Apple opening a pair of new Canadian retail stores this past weekend in Halifax, Nova Scotia and Coquitlam, British Columbia, The Loop shares some fresh data on the company's retail chain performance.

Following the two grand openings this weekend, Apple now has 375 stores worldwide, and Apple notes that those stores have seen nearly 300 million visitors so far this year, or roughly 3500 visitors per store per day. Those numbers obviously vary significantly from store-to-store and day-to-day, but the company clearly continues to attract both new and existing customers to test drive Apple's products, make purchases, and seek support.

While meeting with Apple, I was able to get a few details about how the retail operation is going overall.

According to Apple, the company has seen almost 300 million worldwide visitors so far in 2012. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.

apple store halifax opening
Opening day rush at Apple's new Halifax retail store (Source: The Loop)

On the support side, Apple now reports that the company's retail store Genius Bars are now serving 50,000 users per day, or about 130 per store per day.

Apple has been working hard to meet surging demand for its retail stores, opening new stores on a regular basis and expanding or replacing some of its smaller outdated locations. The company has also been looking for ways to increase Genius Bar availability at its existing stores, increasing multitasking demands on its staff several years ago and even mocking up redesigned Genius Bars that could serve more customers at a time.

Update: The Loop has clarified that the store visitor numbers refer to fiscal 2012 rather than calendar 2012, meaning that the company is seeing closer to 2500 visitors per day at its stores on average.

Popular Stories

apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...

Top Rated Comments

wikus Avatar
166 months ago
That guy needs to use deodorant.
Score: 17 Votes (Like | Disagree)
nazaar Avatar
166 months ago
apple store = zoo

I try to avoid them as much as possible.
Score: 10 Votes (Like | Disagree)
NutsNGum Avatar
166 months ago
Better lay off some more staff.
Score: 10 Votes (Like | Disagree)
olegandbuster25 Avatar
166 months ago
That guy needs to use deodorant.

Deodarant doesnt stop you from sweating
Antiperspirant does. But it's bad for your pores.
Score: 9 Votes (Like | Disagree)
Krazy Bill Avatar
166 months ago
"or roughly 3500 visitors per store per day"

All at the same time it seems. :eek:
Score: 7 Votes (Like | Disagree)
rjohnstone Avatar
166 months ago
So much for "it just works".
Score: 5 Votes (Like | Disagree)