In addition to today's iTunes Match expansion to Hungary and Poland, Apple has also undertaken a significant expansion of its iTunes in the Cloud feature, adding movies to the list of eligible items in the UK, Canada, Australia, and New Zealand.
We've heard from several UK users who have reported that only a small fraction of their purchased movies are currently shown as eligible for re-download, through iTunes in the Cloud, but Apple indicates that "most" content should be included in the program.
The expansion marks the first time iTunes in the Cloud has been available for movies outside of the United States. The feature provides additional flexibility for those who have purchased movies through the iTunes Store, allowing them to download the content as needed on any computer, iOS device, or Apple TV.
iTunes in the Cloud for music and music videos is available in over 50 countries around the world, and support for TV shows has also been available in the United States, United Kingdom, Canada, and Australia. Re-downloads of apps and books are permitted throughout Apple's digital store markets.
Update: Steven Troughton-Smith notes that iTunes in the Cloud for movies is also live in Ireland.
Update 2: The feature has also gone live in many of Apple's Latin American markets, including Argentina, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, and Venezuela.
Update 3: Many of Apple's Asia-Pacific markets are also included: Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam.
Update 4: In Europe, the following countries are also seeing iTunes in the Cloud for movies: Czech Republic, Hungary, and Slovakia.